Hi Michael,
I'm currently writing a book called "Make them Care", and this will be
one of the big problems I address.
In fact I just happened to be talking to a startup today about this
very issue. Here's a related one: when do you ask for credit card
numbers? Is it better to get the credit card up-front for a free-trial
or is it better to get it at the end of the trial? Which has better
conversion...etc.
You can find out more here: http://oneflightbooks.net
Cheers,
Josh
On Sep 8, 2009, at 9:34 AM, Michael Etgen wrote:
Where's all the research into the user experience around free trial
software? It's hard to believe that there's not been a good deal
of focused effort on understanding how to design the trial experience
to ultimately lead to a sale - I'm not finding it so far.
Maybe it's just thought to be obvious that you make it easy to begin
using the trial, easy to get "invested" in using it, and easy to
convert the trial into the "real" version of the software?
thanks,
Michael
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