Dave,
It seems that you're arguing that the tools and point of view of UCD
aren't relevant because you are now interested in a different class of
problems that is broader than designing products. Where I have trouble
with your argument is when you say that the scale of design problems
has "changed radically in the last 3 years." I think it's more likely
that the scale of problems that you (and many other designers) are
thinking about has changed in that time, and you're finding that UCD
is less relevant as a way to approach solving those problems. That's
fine, but it doesn't mean that UCD doesn't provide a useful way to
approach other kinds of problems (the kinds of design problems which
UCD grew up trying to address, and which are still around) or some
tools to offer for these bigger challenges.
Many technology/product companies (and designers) have no interest (or
business) in addressing the kinds of "larger scale design issues" that
you are talking about. In these environments, there are usually very
few people who look deeply at the problems/solution from the user's
point of view, and if UCD brings more attention to the people who use
the products, that's good. I don't believe that UCD alone creates
great and successful products (or businesses), but it can be an
important part of the mix.
Regards, Adam
On Sep 12, 2009, at 11:47 AM, Dave Malouf wrote:
No one is saying that UCD processes have had no success for the areas
they have tried to work in. However, I am saying that the scale of our
design problems have changed radically in the last 3 years and that
traditional UCD formal processes do not scale with these problems.
and
This is but one example. This is the level that Apple is working at,
when it creates whole new cultures with their products & services.
This is what is going to be required to deal with global political,
economic, and environmental issues.
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