I agree with the previous comment. Sometimes conventions are dull and deserve to be broken, but often they exist for a reason. Personal touches, wit, and a sense of fun can all contribute to a great experience and differentiate a site from its competitors, but only if they don't actually stand in the way of getting them to their goal.
On an e-commerce site, having the customer stop and think, "Okay, I guess 'go and pamper' means the same thing that 'continue shopping' means on every other shopping site" is probably not going to make customers or the business happy. That's not to say that you can't break convention to some extent--a shoe site that had "OMG I must have these now!" instead of "Buy" might work, for example--but if you're going to differ from established practice (Continue Shopping/Buy Now), be sure that your alternative is as clear and functional as the standard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
