"I think drawing too many general design principle inferences from Apple is dangerous for many of the reasons given. The main one for me is context and purpose. Their approach works for them because of who they are and what they are trying to make."
Their approach works for anyone who cares about making great products/services. You can't process your way to a great product. You can use the process to cover ground but there is no inherent quality transcendence in the UCD process or any other for that matter that You have to care about the actual product and not the process. That requires intuition about how to transcend the task at hand into something desirable. Apple has that but that does not mean you shouldn't have it just because you are not Apple. I know quite a few people who work(ed) at Apple and they are all great designers with great intuition but they can't walk on water. They have however a great leader who cares about great products. Why on earth shouldn't an insurance company, a bank, a consultancy, an online shop, an appliances company or what have you care for making the best damn service available to mankind? There is no reason not to. @Jared Have you done any research about online banks? There is a whole blue ocean waiting with online banking going from cost reduction argument to service improvement because of the possibilities of RIA's. Yet almost everyone I talk to think that their online banking experience is great, which is no wonder since most of them suck so they don't have anything to compare with. And along came Mint.com and have turned the banking experience on it's head providing real value for it's customers. (I am aware Mint.com is not a bank but it could might as well had been) It seems to me that UCD will always itself be caught in what Clayton Christensen famously called "The Innovators Dilemma" The new ideas that it get's is within the paradigme of the ideas existing. I have yet to hear about any game changer derived from UCD. Noboy ever built at statue of a comity ;-) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45895 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
