I agree with Neha. The site does not currently convey the "What's in it for me" (WIFFM). Instead of the What, How, Why icons at the top that users probably won't take the time to click on, it might be beneficial to use this space to state the purpose and value in relation to the user in 25 words or less... a "What you can do on this site" area. Even something as simple as "Ranker lets you create your own lists, and see others' lists" would let people know what the site is and what you can do on it.
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