Hi Erik:

Some thoughts ... 

* What do you want to find out?
* What does the Product team want to find out?
* What issues are people currently having with the product? (do you
need to confirm or question this through your research?)
* How can you explore further to see why they are not using the
service after registering?
* Are they satisfying their needs elsewhere? Where? Why?
* What do you want to do with the results?
* Who do you need to communicate the results to?

Some other ideas -
http://www.uxmatters.com/mt/archives/2009/07/finding-gold-in-your-user-research-results.php

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=46810


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