Just saw this on the news this morning and couldn't help but think of the
"conversations" that were held this year regarding whether or not behavior
is our medium.

These are stairs installed at the Odenplan station in Stockholm.  The video
is interesting, as it starts with showing the traffic path of the people
before and after the installation.

It's from VW, under something they're marketing under "The Fun Theory".

http://latimesblogs.latimes.com/uptospeed/2009/10/piano-stairs-vw-volkswagen-fun-theory-sweden.html

Albeit short, It's a good example of an interactive experience creating
positive alterations in behavior and I thought some of you would find it
interesting.
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