My ISP (Teksavvy) offers a couple of incentives like that. They will waive
your monthly data cap if you consent to having your connection throttled,
if required, to ~6Mb/s during peak usage times (6pm-midnight). They also
don't count traffic between 2-8am.


On Wed, Jul 23, 2014 at 8:21 AM, Skylar Thompson <[email protected]>
wrote:

> On 07/22/2014 12:24 PM, David Lang wrote:
> > Acutally, I'll bet that there have always been some sources that have
> > generated far more traffic than others.
> >
> > But even if it's true, I still fail to see why they should have to pay
> > every ISP in the world to carry their traffic.
> >
> > If they can't deliver the advertised bandwidth to their customers at the
> > prices they are charging their customers, then they shouldn't advertise
> > those rates at those prices.
>
> Agreed. And if ISPs really do need to manage peak demand, they can use
> the incentive method like electric utilities do. For instance, my
> parents in WI have an optional device attached to their air conditioning
> unit that the utility can use to shut it off remotely, for periods up to
> an hour. This allows the utility to spread out peak demand if they need
> to. My parents receive a small rebate on their monthly bill as an
> incentive. They can opt-out at any time, and stop receiving the rebate.
>
> Assuming this is just a problem with peak capacity, I wonder if
> ISPs/backbone providers could do something similar?  Maybe tell Netflix
> and other content providers that if they can reduce the peak of their
> demand by more than a few percent, they'll get a small rebate on their
> connectivity charges. It doesn't matter *how* they do this - it could be
> a combination of giving customers a rebate for reducing video quality,
> or letting customers choose content to download overnight or during the
> work day. As long as Netflix meets the goals for the month, they'll get
> the rebate. People tend to respond better to carrots (rebates) than
> sticks (fines, ultimatums) so it should be better publicity too.
>
> If this isn't a problem with peak demand, but just continuous
> oversubscription, than this really isn't Netflix's problem, but lying on
> the part of the network providers.
>
> Skylar
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