I have always appreciated Logitech's efforts to make Squeezebox a more mass-market product, but their current marketing is likely to confuse the heck out of anyone who isn't already a devoted Squeezebox follower. Others have written about the pathetic Squeezebox displays at retailers; I'll just address online marketing, which Logitech presumably controls:
- There are completely different descriptions of the Squeezebox product line on logitech.com and logitechsqueezebox.com (which is where you get when you google "squeezebox"). - Logitechsqueezebox.com contains a decent overview of the product line (though without all the details you need to differentiate between products; you need to be a forum-reading geek to get those). Logitech.com doesn't; it just describes the individual products. - Neither site gives an estimate for when the Touch and other future products might be available. (Don't even get me started on the idiocy of discontinuing the flagship product months before the replacement is available.) - Logitech.com lists online retailers for each item, but it says the Touch is in stock at 2 of the 3 retailers. Of course once you click through to those retailers, you see it's out of stock, and one retailer even shows an image of the wrong product. - Logitechsqueezebox.com has a link to "Online Store" which contains no products. (Reminds me of traveling to Cuba.) It's not easy to market a product that combines the worlds of audio, computing, networking, and open source software. I admire Logitech for trying and am happy to cut them some slack in their product design and messaging. But the confusion in basic sales techniques is inexcusable. -- bruce ------------------------------------------------------------------------ bruce's Profile: http://forums.slimdevices.com/member.php?userid=2955 View this thread: http://forums.slimdevices.com/showthread.php?t=74502 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/mailman/listinfo/discuss
