12.50 (Euro price) is almost equivalent due to VAT (depends on country).
In Germany, for example, that would be 11.90, Ireland 12.30 and with
fluctuating FX rates it probably doesn't make sense to charge something
like €9.36 per month... Actually.... If they sell out of Sweden
(would have to look it up) it would be 12.50 right now.
UK is a different issue with the higher FX rate, though.

But it's something people often mix up. Plenty of complaints about the
"higher" Apple App Store prices in Europe for example where the actual
price in Euro is currently actually LOWER than the US prices if you take
VAT into account.



---
learn more about iPeng, the iPhone and iPad remote for the Squeezebox
and
Logitech UE Smart Radio as well as iPeng Party, the free Party-App, 
at penguinlovesmusic.com
*New: iPeng 8, the Universal App for iOS 7 and iOS 8*
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View this thread: http://forums.slimdevices.com/showthread.php?t=102703

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