rick's cafe Wrote: > read recently that the world cup actually has the largest audience of > any sporting event .. something like 500 million people expected to > watch the tournament They actually expect over 1 billion just for the final, the total cumulative TV audience for the tournament being in the region of 40 billion (from 5 billion unique viewers). (sources: http://tinyurl.com/oymms, http://media.guardian.co.uk/site/story/0,,1790565,00.html).
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