Great products are a good way to resuscitate a stagnant brand. Remember when Toyota had a reputation for cheaply constructed cars that would fall apart much faster than their American counterparts? Remember when no self-respecting UNIX geek would be caught dead using an Apple computer? Things change, albeit slowly and with great resistance.
Yes, it's true that a bad brand image could hurt sales for a good product. It works in reverse too, though. I'd say that the SlimDevices acquisition has been the best thing to have ever happened for Logitech in this respect. -- CatBus ------------------------------------------------------------------------ CatBus's Profile: http://forums.slimdevices.com/member.php?userid=7461 View this thread: http://forums.slimdevices.com/showthread.php?t=35746 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
