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>AMERICAN EXPERIENCE "THE PRESIDENTS" DOWNLOADS ON ITUNES U ACCESSIBLE TO
>EXPANDED AUDIENCE
>
>Closed Captioning and Video Description Offered as Options
>
>Boston, MA. September 16, 2008.  PBS' American Experience is offering
>free downloads of six of its award-winning Presidential biographies
>for educational use. As the 2008 election heats up, closed captioned
>biographies of Franklin Roosevelt, Harry Truman, Lyndon Johnson,
>Richard Nixon, Jimmy Carter, and Ronald Reagan -- more than 23 hours
>of programming -- are available on the American Experience "The
>Presidents" web site (pbs.org/presidents) and on Apple's on iTunes U, a
>section of the iTunes Store showcasing free educational offerings from
>WGBH and top universities.
>
>"Our iTunes U collaboration with Apple is an effective platform for
>reaching our existing audience and attracting new viewers," says Annie
>Valva, WGBH Interactive's director of Research and Business
>Development. WGBH's digital reach is further expanded by the
>pioneering work of WGBH's Media Access Group. Annie notes, "Within an
>hour of posting one American Experience film to iTunes U we heard from
>a user who told us how much he and his wife depend on our captioned
>material. Before we even had a chance to upload all the films, the
>user wrote back telling us, "I was on a quick plane trip and I was
>watching the Carter series on both the outbound and return
>flights. . . which I could not complete because of interruptions by
>other passengers who wanted to know about the iPhone and especially
>the show!"
>
>Making history in another way, the Roosevelt biography is the first
>online video program to be offered as a download with a Descriptive
>Video ServiceĀ® (DVSĀ®) track, which makes video more accessible to
>viewers who are blind or have low vision via narration of key visual
>elements, inserted into pauses in dialogue. American Experience is
>closed captioned and described for broadcast by WGBH's Media Access
>Group (access.wgbh.org) for the nation's 36 million viewers with
>hearing or vision loss.
>
>According to Larry Goldberg, director of Media Access at WGBH, "While
>virtually all broadcast and cable programs are closed captioned, and
>many air with video description as well, only a few programs that
>migrate to the web do so with these important access features intact.
>We are thrilled that American Experience has succeeded in including a
>large audience, numbering in excess of 36 million potential users with
>sensory disabilities, in "The Presidents" online initiative.  Apple is
>to be congratulated for its leadership in making web-based,
>downloadable video accessible."
>
>For more information on access features for web-based video, either
>creating captioning and description or making sure these features are
>included when video is repurposed for the web, contact the Media
>Access Group at WGBH,
><mailto:[EMAIL PROTECTED]>[EMAIL PROTECTED]
>
>The free program downloads will be available until Inauguration Day,
>January 20, 2009.
>
>ABOUT THE MEDIA ACCESS GROUP AT WGBH
>The Media Access Group is a nonprofit service of Boston public
>broadcaster WGBH, with offices in Boston and Los Angeles. The Group
>includes DVS, which has made television, film and video more enjoyable
>to audiences who are blind or visually impaired since 1990, and The
>Caption Center-- the world's first captioning agency-- which has made
>audiovisual media accessible to audiences who are deaf or hard of
>hearing since 1972. The third branch of the Media Access Group, the
>Carl and Ruth Shapiro Family National Center for Accessible Media at
>WGBH (NCAM), is a research, development and outreach organization that
>works to make existing and emerging technologies accessible to all
>audiences. Members of the Group's collective staff represent the
>leading resources and experts in their fields.
>
>ABOUT AMERICAN EXPERIENCE
>
>Television's most-watched history series, American Experience has been
>hailed as "peerless" (Wall Street Journal), "the most consistently
>enriching program on television" (Chicago Tribune), and "a beacon of
>intelligence and purpose" (Houston Chronicle). On air and online, the
>series brings to life the incredible characters and epic stories that
>have shaped America's past and present. Acclaimed by viewers and
>critics alike, American Experience documentaries have been honored
>with every major broadcast award, including twenty-four Emmy Awards,
>four duPont-Columbia Awards, and fourteen George Foster Peabody
>Awards, one most recently for Two Days in October.
>
>ABOUT WGBH BOSTON
>WGBH Boston is America's preeminent public broadcasting producer. More
>than one-third of PBS's prime-time lineup and companion Web content as
>well as many public radio favorites are produced by WGBH. The station
>also is a pioneer in educational multimedia and in access technologies
>for people with disabilities. For more information visit wgbh.org.
>For more information about American Experience and The Presidents
>visit pbs.org/americanexperience
>
>September 16, 2008
>
>Contact
>Mary Watkins
><mailto:[EMAIL PROTECTED]>[EMAIL PROTECTED]
>Media Access Group at WGBH
>617 300-3700 voice
>617 300-2489 TTY




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