Eric, you are looking at this the rong way round. ITunes is the ipitomy of ease of use for the average and even highly technical user in many ways and your approach is something I cannot fathom. I did nt get into serious audio till I got ITunes for that reason. I can burn a cd in ITunes simply by selecting the audio I want on it and click burn or click burn select the audio and click burn again or something like that. I can rip a cd in much the same way but if I want the whole cd, I can just say import and it will import it and stack it nicely into my library. I can make an ITunes play list if there is too much on my hd to fit on my nano. I can use a creative zen if I want to but then I don't want to because the nano 4g is so accessible. I use a card for my victor reader stream. I copy the stuff I want on the card which by the way is strangely set up according to the stream requirements. I have to say though that the ITunes/IPod interface is the one I use most often because it does so much for me and is so easy to use.

Capitalism only works if you have customers and they must be doing something right because they have customers who *choose* apple over everything else even though players have been around for a long time before ITunes ever came out. Microsoft keeps failing in this department and creative is loosing ground and is pretty far behind apple so we must assume unless the consumer is really stupid tha with all the choices out there, they are choosing what they want.


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