Hoi, Ik denk dat we het inderdaad al zo doen. Laten we er mee doorgaan. We hoeven alleen een paar namen te noemen.
Luc 2011/8/16 Cor Nouws <[email protected]> > Beste mensen, > > Onderstaand een lang verjaal van Florian. Maar ik kanhet kort samenvatten: > Wat vinden wij er van als er een internationaal netwerk is van mensen die > actief zijn. Het liefst twee of drie per land. Als primair contact voor in > allerlei marketingzaken. In ieder geval het verspreiden van aankondigingen > en dergelijke. > Lijkt een beetje op wat we al doen .. > > Zijn er mensen die wat willen meegeven voor een reactie aan Florian? > > Dank, > Cor > > > > -------- Original Message -------- > Subject: [libreoffice-marketing] Building a network of marketeers > Date: Sun, 07 Aug 2011 20:33:29 +0200 > From: Florian Effenberger <[email protected]**> > Reply-To: [email protected].**org<[email protected]> > Organization: The Document Foundation > To: [email protected].**org <[email protected]> > > Hello, > > since September 28th, 2010, everyone of you has done a fantastic job, > invested a tremendous amount of work, and has been contributing a lot to > make LibreOffice what it is today -- a software used worldwide, a > well-recognized brand, and a name people trust in, something that stands > for free software, open standards and a major productivity suite. > > Many of you have recognized that we have not yet set-up fixed community > roles, official titles or named team leads. This has been on purpose, to > not create fixed structures from the beginning, and I have a feeling we > are performing very well with this approach. In the next months, I am > sure that we will see some more structure growing, but I hope it will > not be as diverse and large as we had it with OpenOffice.org -- to me, > the "flat" approach we are following at LibreOffice works very well and > keeps lowering barriers for people joining the community. When many > people contribute their amazing talent, creativity and a lot of time, it > is not necessary to have too many different "hierarchies" in the project. > > However, there is one area where we should move forward and work for > more structures, and that is marketing. > > Those who have been involved with OpenOffice.org remember our so-called > "MarCons", the marketing contacts, and I would like to start building > something similar in the LibreOffice community. We had various > discussions on the marketing mailing list on this topic, and there is a > common agreement that this approach is worth a try. For those who don't > remember, have a look at this page: > http://marketing.openoffice.**org/contacts.html<http://marketing.openoffice.org/contacts.html>Don't > be irritated by the > fact that some well-known LibreOffice people are still listed, it seems > that nobody updated the page since September... > > So, in the following paragraphs, let me elaborate a bit on how things > work today, and what I would like to achieve for the future. > > At the moment, there are four official press and media contacts for The > Document Foundation named at > http://www.documentfoundation.**org/contact/<http://www.documentfoundation.org/contact/> > . > Although these contacts have not been officially voted on, but rather > had to be set in-place before the day of our launch, I would like to > keep them in charge for the moment. I neither do want to add many more > people to this list of TDF spokespeople, as these should speak > officially on behalf of the future *Foundation*, and by that also > representing the *legal* *entity*, which is a wide field that might > right out the project and the community. The final compilation of > official spokespeople, as outlined in our Bylaws in the officers > section, will be the decision of the future Board of Directors, so the > above thoughts are, of course, only a recommendation from my side to the > future BoD keep that list of names rather small. > > What I want to do is to have a strong and solid network of marketeers > for the *LibreOffice* project. They do not represent the Foundation as > legal entity, but even more do represent the Community, the project and > the product. > > So, in a nutshell, I am aiming for a distinction between the > Foundation's official spokespeople, and the LibreOffice project's > spokespeople. The rationale behind this is that in the future, the > Foundation might have several projects, each with their own contacts. > > Ideally, for every international projects that we currently have - > http://wiki.**documentfoundation.org/Local_**Mailing_Lists<http://wiki.documentfoundation.org/Local_Mailing_Lists>- > we should find > at least two community representatives, ideally even three. They will be > listed on an official website, should get some official title that we > still can decide on ("Marketing Contact" might be a good choice, but I'm > open to other solutions), be elegible to use LibreOffice business cards, > and will be the first point of contact for any marketing, PR or > journalist-related inquiries in their area. So, while not legally > representing the Foundation, those contacts should be recognized as > officially spokespeople for the project and the community. > > Their list of tasks is wide and interesting, like organization of trade > shows, translating press releases, giving interviews and answering > journalist questions. They will also have many important duties inside > the project, the most important one being a "gateway" between the > international marketing of LibreOffice and the local marketing, > communicating ideas in both directions and giving feedback. Marketing > heavily depends on the market and the area, and the better everyone > understands the situation of different areas, the more we can improve > our global marketing efforts. > > Of course, and especially since this is a volunteer job, nobody has to > do the job alone. ;-) The most important is that there are trusted > contacts in each region who have an overview what is going on, who are > willing to coordinate things, and who can also cry for help in case > things do not work out the way they plan. Challenges and tasks will > heavily differ between various regions, but the core set of todos will > be rather similar. > > In order to make that magic happen, I also aim for improving the > communication between the various international groups. One proposal > that we currently investigate is to transform the marketing conference > calls into some sort of monthly updates on what is going on in the > community. We will also ensure that all marketing contacts will receive > press releases before they are made public, so they have enough time to > translate them or, see above, search for another volunteer to do the > translation. > > Before I start writing an encyclopedia on community marketing and make > everybody tired, I have some tasks for you. ;-) > > I would like to ask everyone to discuss this idea on their local mailing > lists in their native language (feel free to translate my e-mail if you > want), and to hear what they are thinking. Share this idea with them, > let us know their questions, feedback, ideas and of course constructive > criticism, and ask if you have some people on the list who would be > willing to serve as marketing contacts. Ideally, we find a good > combination of newcomers and experts, in order to help new contributors > join our marketing efforts, while having experienced colleagues at their > side, helping them to find their way. > > I will try to draw some graph illustrating my ideas and put it into the > wiki. > > Ideally, the local groups will propose candidates and have a vote on > them in the neat future, and we then can start a kick-off meeting via > Skype, phone, or even face to face in Paris. > > I would be honoured to work with a strong network of marketeers to shape > the future of LibreOffice, and I look forward to your feedback! > > Thanks, > Florian > > -- > Unsubscribe instructions: E-mail to > [email protected].**org<discuss%[email protected]> > Posting guidelines + more: http://wiki.**documentfoundation.org/** > Netiquette <http://wiki.documentfoundation.org/Netiquette> > List archive: > http://listarchives.**libreoffice.org/nl/discuss/<http://listarchives.libreoffice.org/nl/discuss/> > All messages sent to this list will be publicly archived and cannot be > deleted > > -- Luc Castermans mailto:[email protected] -- Unsubscribe instructions: E-mail to [email protected] Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/nl/discuss/ All messages sent to this list will be publicly archived and cannot be deleted
