[discuss] Brand confusion (was: Reason corporates ... )

[Lars D . Noodén]

During testing and roll out, don't do it all at once.  That's a bad habit 
introduced by MS to create crises.  Find one or two early adopters who are 
interested and have them run a short pilot.  Then phase it in one group at 
a time.  As things go well, the pace can be accelerated.  Once you're sure 
that people in one group are settled in you can see of one or two are 
willing to act as contacts for a while.

I think the biggest obstacle is that many people confuse a single brand 
with a class of product.  Just like many, at least in the US, call all 
tissue "kleenex" and photocopiers "xerox", many also call all word 
processors Word.  I've even heard individuals refer to WordPerfect as 
"Word" and even "MS Word", repeatedly.

So, in short, people know that they want word processing, 
spreadsheets and other productivity tools, but don't know what they're 
called.

-Lars
Lars Nooden ([EMAIL PROTECTED])
        Software patents harm all Net-based business, write your MEP:
        http://wwwdb.europarl.eu.int/ep6/owa/p_meps2.repartition?ilg=EN
On Tue, 17 May 2005, Alex wrote:
[...]
I spent about 6 months researching the general functionality of OOo before 
finally converting this macro. Once converted, I uninstalled everyones (10 
installations) MS Office 97 and installed OOo 1.1.2 (updated as needed to 
1.1.4). This has worked well in our situation. No complaints from the general 
popluation. Everyone just uses it.

You should sell top management on this before going further. There is lot of 
freedom felt in the whole organization from making a move like this. 
Indepence is gained. Be sure to let your business constituants know you have 
made the move.
[...]
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