On Wed, 2005-08-24 at 10:44 +0100, Daniel Carrera wrote: > Oh, here's another example. Ian went to a conference a month ago. The > largest education conference in the world, in Los Angeles. These are > people who had never heard of OOo. Ian figured that if he gave out the > CDs for free, a lot of people would grab it just because it's free and > then just throw them on the garbage bin. This would be expensive,
and bad for the environment! > and it > wouldn't give us an indication of how much real interest there was. Actually we started at $10 and explained why we were charging giving the option to just take the URL for free on a bit of paper. Most people just took the URL but about 30 paid $10. When we reduced the price to $1 almost everyone took a disk if they were interested. We didn't have time to test every price point but I guess the optimum is between $1 and $5 Probably not enough to quite cover costs :-( Except I got a govenment grant to be there :-) But I guess if you take into account my time and Adam's so its still a loss :-( So if we were to sustain a break even marketing effort at major conferences we need something other than just selling disks although that can make a significant contribution. Selling merchandise would be one possibility and also the booth was a joint OOo/INGOT booth so that means if INGOTs is profitable it can support OOo at conferences because they target similar markets and are complementary. Maybe this should be on the marketing list ;-) -- Ian Lynch <[EMAIL PROTECTED]> ZMSL --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
