http://www.kent.edu/news/newsdetail.cfm?newsitem=A71F317B-95D4-CCCD-8DA78779A004DA4F

An app that allows you to make your fB profile "professional"

We should invite these guys to give a talk about their application!

The fact that they traveled miles for a hackathon makes me sad :(

We need to figure out how to have a hackathon that incentivizes creation of new 
webapps.

Kent State Students Generate Huge Buzz With Social Media “Cleanup” 
App
Posted Feb. 4, 2013
SimpleWash app, formerly known as FaceWash, helps users clean up their Facebook 
accounts



College students preparing to enter the workplace have to be concerned with 
much more than just résumés, cover letters and their wardrobes.





Most students today have some type of online presence, and prospective 
employers often scan these digital footprints to see if there are any signs of 
less-than-professional behavior.



Three Kent State University students recently developed a Web application to 
help those looking to clean up their acts – virtually speaking. Computer 
science majors Camden Fullmer, Daniel Gur and David Steinberg created FaceWash 
– now known as SimpleWash – in a weekend “hackathon,” a 
programming competition at the University of Pennsylvania that was held Jan. 18 
– 20.



Global Recognition



The Web app allows users to easily remove or edit objectionable content from 
their Facebook accounts, and the world is taking notice. In the 10 days 
following the launch, the site has attracted more than 135,000 unique visitors 
from more than 175 countries.



News about the students’ app began spreading before the trio returned 
home after a story was posted on the influential tech blog “The Next 
Web.”



“I’m personally blown away by how much reaction we’ve 
had,” said Fullmer, a Kent State senior who also majors in applied 
mathematics. “On the way home from the competition, I found the article 
online, and at that time, it already had 800 shares from people.”



The development has garnered attention from media outlets across the country, 
including the Los Angeles Times, PC Magazine, ABC News, Chicago Tribune and 
scores of others.



“There are a lot of college students joining the professional world, 
quickly and potentially not so easily, and so we thought we wanted to make a 
tool that can help automate the process of finding content connected to you, 
but that you clean up as you wish,” said Steinberg, a senior who also 
majors in electronic media production at Kent State. “We’ve 
received a lot of positive feedback from around the world, which has been 
really exciting.”



Exploring Additional Functionalities



The trio is genuinely grateful for all of the positive coverage and feedback, 
but they are not resting on their laurels. They plan to continue to expand and 
improve SimpleWash.



“We began with a pre-set list of English terms that may be considered 
undesirable content, and we’ve since expanded to Spanish as well,” 
Steinberg said. “We will move forward with more languages from there, 
with the next one being French.”



Photo and image recognition functionality is now being explored, but the team 
is setting its sights beyond Facebook. Due to that expanded focus, on Feb. 1 
they changed the name of their Web tool from FaceWash to SimpleWash, reflecting 
their planned move into additional social media outlets.



“There are a variety of social media that we’re really excited to 
expand into,” Steinberg said. “Twitter is our next step. People on 
Twitter actually have been commenting that they would be excited to have that 
functionality, and it is in the works now.”



Gur admits that juggling their busy schedules is a real challenge, especially 
in the wake of the extensive media coverage.



“It’s been a great learning experience,” Gur said. “But 
we basically don’t sleep that much anymore.”



Officials from Facebook have not contacted the budding tech developers.



“They have not commented on the use of the application,” Steinberg 
said. “The hope here is that you can maintain your public image in a 
professional light. We find Facebook to be a phenomenal social tool, and we 
only hope to expand it.”



Steinberg, Fullmer and Gur seem to be taking all of the attention in stride.



“The buzz really inspires us to work even harder on the project,” 
Fullmer said.



All three display a positive attitude that will no doubt serve them well as 
they pursue their dreams.



“We love this college, and we’ve had a great time here,” 
Steinberg said. “We’re really excited to be generating energy and 
excitement about the computer science department and Kent State as a 
whole.”



To access SimpleWash, visit www.simplewa.sh.



To watch a video about SimpleWash, visit http://tinyurl.com/simplewash.



For information about Kent State’s Department of Computer Science, visit 
http://www.kent.edu/CAS/CS.

# # #

Photo Caption:

Kent State students (from left to right) Daniel Gur, David Steinberg and Camden 
Fullmer developed a new app that allows users to clean up their Facebook 
accounts by removing potentially offensive or undesirable content. The students 
created the app SimpleWash (formerly known as FaceWash) during a 40-hour 
“hackathon” competition.



Media Contacts:

Eric Mansfield, [email protected], 330-672-2797

Emily Vincent, [email protected], 330-672-8595

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