I had the same problem. This is what worked for me. Make a media directory somewhere for your project, like /work/django/media/
add that directory to your apache conf, ie <Directory "/work/django/media/"> #... </Directory> and add this line to your virtual host section Alias /media/ "/work/django/media/" Then you just have to copy your django/contrib/admin/media/ (wherever it is) to /work/django/media/ Hope this works for you also. Ryan