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Some great advice.  - SLC


------- Forwarded Message Follows -------
From:                   [EMAIL PROTECTED]
Date sent:              Mon, 10 Jul 2000 14:52:25 EDT
___________________________________________________________
Stephanie Vance
Principal
AdVanced Consulting
"Building Trust Between Citizens and Their Government"
(202) 338-6311
http://www.advancedco.net


THE IMPACT OF THE INTERNET ON REPRESENTATIONAL DEMOCRACY

It seems like you can't click the mouse these days without finding a
website seeking to connect citizens with their government.  But are these
sites really helping citizens connect with their elected officials in a
meaningful way?  Has the Internet really led us to the brink of direct
democracy?  Or are the communications that are coming through these sites
merely adding to the white noise that permeates Capitol Hill?

Does "Point-and-Click" Make a Difference?

As someone who spends a great deal of time teaching people how to
effectively communicate with Congress, I am concerned that some of these
sites leave people with the impression that being an effective citizen
advocate is as easy as clicking a mouse.  Pointing and clicking on the
"yes" or "no" button on vote.com's site is not equivalent to participating
in a meaningful way - even if your vote is forwarded to your Congressional
representative.  Frankly, your vote, if you are lucky, will simply be
tallied with other opinions, and that tally (again, if you're lucky) may
be 1/10th or 1/20th of a factor in your representative's decision-making
process.  In most cases, your "yes" or "no" vote is simply deleted from
the system.

If Not, What Does?

So what really influences members of Congress?  I'll give you a hint: it's
not money.  In fact, it's good old-fashioned policy analysis, research,
and personal beliefs.  To be an effective advocate, you must become part
of that process - and you don't get there by pointing and clicking.

The most important thing to remember in seeking to influence the policy
making process is that you have something of value to contribute.  You
probably have a particular reason why you feel the way you do about a
specific policy proposal, or a reason why you're seeking a change in law.
A thoughtful approach to policy issues combined with a careful explanation
of why it's important to you personally is very compelling to
congressional staff and members.  In writing a personal, thoughtful,
well-argued letter or e-mail, your chances of influencing your
Representative's decision-making process increase dramatically.

People ask me all the time whether e-mail is an effective means to
communicate with Congress.  I tell them that the tools citizens use to
communicate with their elected representatives are far less important than
what they say.  As I talk about (some would say ad nasueum) in my book,
"Government by the People:  How to Communicate with Congress", the key to
being effective in your written communications is ensuring that someone on
staff actually thinks about what you have to say.  So how do you do that?
By being personal, relevant, asking for a response, and reaching the right
person.

The Personal Approach:  By far, the most compelling and effective letters
combine a thoughtful approach to policy issues with a careful explanation
of why it's important to the author personally.  In most offices, it is
these letters that the member of Congress actually sees, not the letters
generated by mass postcard or form letter campaigns.  For example, one of
the members I worked for routinely asked to see the five to ten most
thoughtful, rational letters we received in a week.  These letters
received much more attention then other less personalized correspondences.

Why Are You Relevant?  You are relevant to the Congressional office
because you are a constituent or because you represent a constituent, and
you can demonstrate that connection by including your postal address on
every correspondence, whether it's e-mail, fax, or traditional letter.

Ask for a Response: Given the limited time and budgets in congressional
offices, priority will always be given to letters that require an answer.
Asking for a response means someone on the staff has to think about what
you've said and, in some way, address your concerns or comments.

Reaching the Right Person:  Correspondence requesting a meeting or site
visit should be sent to the Executive Assistant or Scheduler.  Educational
and informational correspondence about your program should be sent to both
the member and legislative assistant assigned to your issue.  You can find
out who these people are at www.congress.org

By following these guidelines, you can dramatically increase the chances
that your correspondence will be noticed, whether you send it via e-mail,
snail mail, or carrier pigeon!

Will the Internet Make Representational Democracy Obsolete?

But will all this personal, thoughtful letter writing really be necessary
in ten years?  Some people argue that the Internet heralds a new day for
democracy, where people will vote for their representatives and eventually
vote on policy issues directly and online.  Essentially, Congressional
representatives would become obsolete.  However, this "ballot-initiative"
model of government ignores the most important role that your elected
official plays in the process, namely, paying attention to every issue
under the sun 24 hours a day, 7 days a week.  Think about it.  Under the
direct democracy model, you would be pointing and clicking to cast your
vote approximately 900 times a year.  That's over twice a day, every day
including weekends.  You'd be voting on Permanent Normal Trading Relations
for China, the Patient's Bill of Rights, legislation to promote Digital
Signatures, and whether to name the Post Office in Garden City, Kansas
after Clifford R. Hope.

Don't get me wrong.  I love the fact that all of these sites are emerging
and that some are flowering.  The Internet is an important and powerful
tool for connecting citizens to their government.  But so was the printing
press, the telephone, and CSPAN.  It's what we do with these tools that
matter.  Content, thoughtful analysis, and personal perspectives still
matter.  So go ahead and point and click - but follow that up with a
thoughtful e-mail, letter or phone call.  You'll be a better citizen and
we'll all have a better Democracy.


^               ^               ^                ^
Steven L. Clift    -    W: http://www.publicus.net
Minneapolis    -   -   -     E: [EMAIL PROTECTED]
Minnesota  -   -   -   -   -    T: +1.612.822.8667
USA    -   -   -   -   -   -   -     ICQ: 13789183


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