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A clip from:
http://slate.msn.com/netelection/entries/00-07-26_87040.asp

georgewbush.com: A Review
By Chris Suellentrop

Wednesday, July 26, 2000, at 12:30 p.m. PT

After raising—and spending—huge amounts of venture capital,
struggling through a shaky IPO (initial primary offering), and
surviving the inevitable dot-pol shakedown, the George W. Bush
campaign last week unveiled its new Web site, the killer app it hopes
will choke off algore2000.com's air supply. Here's a review.

Interactivity

When you first log on to the new Bush site, a pop-up window featuring
"this week's ACTION items" greets you. This is a step beyond the
usual pitch for campaign funds that greets users at most campaign
sites. "Donate " is still an option, but users are invited to get
involved in other ways as well, such as by taking part in a
"Nationwide Literature Drop Off ." Here you can print out a piece of
campaign literature (this week's is a poster advertising the site
itself) and distribute it to friends and neighbors. Other options
invite you to send a letter to the editor or to participate in a
trivia contest (today's prize: a Bush cap!).

The site argues that the literature drop-off and "Send a Letter to
Your Editor" options are "easy as 1, 2, 3," but they're actually
fairly time- and labor-intensive (Step 2: "Write your own letter to
the editor"). They ask you to move from the online world into the
offline one—an unlikely proposition for the average user. More
intriguing are the opportunities for online activism presented by the
site. These provide quick and easy ways for supporters to spread the
Bush message. Who needs yard signs when you can download Bush logos
for your Web site, wallpaper for your desktop, or a screen saver for
your monitor? You can participate in an online chat with a campaign
official (today's was with campaign chairman Donald Evans ), send e-
mail to a friend, or send a Bush e-card .

If that isn't enough, the true Bush devotee can visit Bush's online
store , which sells everything from Bush baby bibs to a Bush
director's chair to Bush bottled water ("Prepare to experience a
watershed moment in American history").

--- End of clip ---

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