*** Democracies Online Newswire - http://www.e-democracy.org/do *** The Media Matrix numbers below raise some really interesting questions about media linking policies during major news events. Netpulse reported that according to Mike Cornfield with GWU <http://www.democracyonline.org> that 8 of 19 major news sites linked straight to the Republican convention site while only 1 of 19 did so during the Democratic convention <http://www.politicsonline.com/netpulsearchives/netpulse.asp#numbers>. While this doesn't explain the increase in unique visitors to the news sites, it probably helps explain the dip in direct traffic to the democratics sites. If a major political convention doesn't warrant high profile linking, what does? Has the quest to keep traffic on commericial sites gotten so high that linking to the source of news is a bad business decision? Or were the political party sites considered by editors to be too propagandistic that links were ruled out based on an editorial policy? Anyone have insights on this matter? Steven Clift Democracies Online http://www.e-democracy.org/do >For Immediate Release Contact: Mary Helen Trent Kumar Rao (212) 515-8737 (212)515-8784 [EMAIL PROTECTED] [EMAIL PROTECTED] POLITICAL WEB SITE USAGE COMPARABLE TO BUDWEISER.COM, PEPCIDAC.COM, POWERADE.COM TRAFFIC DURING CONVENTION WEEKS Republican sites get twice as many visitors as Democratic sites, but neither party has blockbuster-online destination during convention NEW YORK, August 24, 2000 - Media Metrix, Inc. (NASDAQ: MMXI), the leader and pioneer in Internet and Digital Media measurement worldwide, today released findings on Americans' usage of Democrat- and Republican-affiliated Web sites during the political conventions. Key findings include: Online users are only marginally interested in political Web sites. Collectively, Republican sites received 392,000 unique visitors during the GOP convention, while Democrat sites received 201,000 unique visitors during that party's convention. While traffic to political-news sites decreased during the week of the GOP convention, traffic to these sites increased significantly during the week of the Democratic convention. C-Span.org increased from 40,000 unique visitors the week of August 13 to 106,000 unique visitors the week of August 20, a 165 percent increase. During that same period, Voter.com increased from 58,000 to 117,000 unique visitors, a 102 percent increase. Other major news sites, including Washingtonpost.com and Drudgereport.com, had similar increases. Weekly Traffic to Select Political Party Sites During the Weeks of the GOP and Democratic Conventions Unique Visitors For the Week Ending |-----------------+---------------------+--------------------------| | | August 6 - GOP | August 20 - Democratic | | | Convention | Convention | |-----------------+---------------------+--------------------------| | Republican Sites| | | |-----------------+---------------------+--------------------------| | Georgewbush.com | 199,000 | 92,000 | |-----------------+---------------------+--------------------------| | Gopconvention.co| 111,000 | --- | | m | | | |-----------------+---------------------+--------------------------| | Rnc.org | 104,000 | 35,000 | |-----------------+---------------------+--------------------------| | Democrat Sites | | | |-----------------+---------------------+--------------------------| | Algore.com | 107,000 | 73,000 | |-----------------+---------------------+--------------------------| | Dems2000.com | 14,000 | 115,000 | |-----------------+---------------------+--------------------------| | Democrats.org | --- | 35,000 | |-----------------+---------------------+--------------------------| | Combined | | | | Unduplicated | | | | Audience | | | |-----------------+---------------------+--------------------------| | Republican Sites| 392,000 | 127,000 | |-----------------+---------------------+--------------------------| | Democrat Sites | 107,000 | 201,000 | |-----------------+---------------------+--------------------------| | Consumer Sites | | | | with Comparable | | | | Traffic to | | | | Political Sites | | | |-----------------+---------------------+--------------------------| | Budweiser.com | 58,000 | 73,000 | |-----------------+---------------------+--------------------------| | Powerade.com | 26,000 | 91,000 | |-----------------+---------------------+--------------------------| | Carclub.com | 158,000 | 91,000 | |-----------------+---------------------+--------------------------| | DirecTV.com | 184,000 | 91,000 | |-----------------+---------------------+--------------------------| | Pepcidac.com | 112,000 | 95,000 | |-----------------+---------------------+--------------------------| Weekly Traffic to Select News Sites During The Week of the Democratic National Convention and the Week Prior Unique Visitors for the Week Ending |-----------------+-----------------+-----------------+-----------------| | | August 13 | August 20 | % Increase Over | | | | | Prior Week | |-----------------+-----------------+-----------------+-----------------| |C-span.org | 40,000 | 106,000 | 165.0% | |-----------------+-----------------+-----------------+-----------------| |Voter.com | 58,000 | 117,000 | 101.7% | |-----------------+-----------------+-----------------+-----------------| |Speakout.com | 21,000 | 32,000 | 52.4% | |-----------------+-----------------+-----------------+-----------------| |Washingtonpost.co| 868,000 | 1,276,000 | 48.3% | |m | | | | |-----------------+-----------------+-----------------+-----------------| |Drudgereport.com | 400,000 | 593,000 | 47.0% | |-----------------+-----------------+-----------------+-----------------| |Msnbc.com | 3,826,000 | 4,202,000 | 9.8% | |-----------------+-----------------+-----------------+-----------------| Media Metrix Definitions Unique Visitors: The number of different people who visited a given Web site or online property at least once in the given week. All Unique Visitors are unduplicated (only counted once). ---: Indicates unreportable traffic. About Media Metrix Media Metrix, Inc., with over 900 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience ratings, e- commerce, advertising and technology measurement services. Media Metrix' AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online. Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world. Media Metrix' European affiliate, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America and the United States. The Company provides advertising agencies, media companies, e-commerce marketers, financial services and technology companies with the most comprehensive coverage of all digital media (including more than 25,000 Web sites and online properties). Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real- time - click-by-click, page-by-page, minute-by-minute. Media Metrix has a sample of more than 100,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting. Please visit us at www.mediametrix.com for more information. ### ^ ^ ^ ^ Steven L. Clift - W: http://www.publicus.net Minneapolis - - - E: [EMAIL PROTECTED] Minnesota - - - - - T: +1.612.822.8667 USA - - - - - - - ICQ: 13789183 *** Please send submissions to: [EMAIL PROTECTED] *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To unsubscribe instead, write: UNSUB DO-WIRE *** *** Please forward this post to others and encourage *** *** them to subscribe to the free DO-WIRE service. ***
