Yahoo! Finance Story - Yahoo - The Doobie Brothers, imix.com and Pyramid Records Launch Groundbreaking 'Click To Brick' Marketing Collaboration

[Yahoo! Finance]

Title: Yahoo - The Doobie Brothers, imix.com and Pyramid Records Launch Groundbreaking 'Click To Brick' Marketing Collaboration

Doobster ([EMAIL PROTECTED]) has sent you a news article Personal message: Thought you might like to see this press release which came off the wire services Yahoo - The Doobie Brothers, imix.com and Pyramid Records Launch Groundbreaking 'Click To Brick' Marketing Collaboration http://biz.yahoo.com/prnews/000830/ny_imix_co.html Home - Yahoo! - Help [ Business US Market | By Industry | IPO | AP | S&P | International | PRNews | BizWire | CCN | CNW ] Related Quotes ^DJI ^IXIC ^SPC ^IIX ^PSE 11146.29 4081.84 1504! .81 549.13 1146.89 -68.81 -0.33 -5.03 +5.88 -3.30 delayed 20 mins - disclaimer Wednesday August 30, 9:26 am Eastern Time Press Release SOURCE: imix.com The Doobie Brothers, imix.com and Pyramid Records Launch Groundbreaking 'Click To Brick' Marketing Collaboration Radio Giant AMFM, Key Retailers, Set to Join Forces to Launch First Doobie Brothers Release in a Decade; Exclusive Campaign Set to Begin on Microsoft's Windowsmedia.com NEW YORK, Aug. 30 /PRNewswire/ -- The Doobie Brothers and imix.com, today announced that 15 newly recorded live greatest hits from The Doobie Brothers, including the classic songs ``Black Water,'' ``Listen To The Music'' and ``Long Train Runnin,''' will serve to launch one of the most innovative and groundbreaking ``click to brick'' promotions ever seen on the Internet. In a comprehensive campaign that combines the powerful forces of imix.com, AMFM Interactive (the online arm of radio powerhouse AMFM), key retailers including CDNow, Checkout/Wherehouse, Sam Goody/Musicland, Tower Records, TWEC.com among others, Microsoft's WindowsMedia.com, and The Doobie Brothers, the ``click to brick'' promotion will mark the first time that the music industry has seen a seamless, comprehensive effort that integrates online, radio, and traditional offline mechanisms to set up a traditional record release. Representatives at imix.com are estimating that this collaboration will result in more than 100 million people having seen and/or heard about the new Doobie Brothers offering by the time the CD hits stores through Pyramid Records, distributed by WEA, in early October. The Doobie Brothers, who will use the innovative promotion to mark the October 3rd retail release of their first studio recording in 10 years, Sibling Rivalry, will premier all 15 tracks (recently recorded over two nights in Las Vegas) on August 31st, at Microsoft's WindowsMedia.com (http://windowsmedia.com/) in the Windows Media Format, the highest quality and most secure format for digital music. WindowsMedia.com, part of the MSN network of Internet services, is the fastest-growing major audio and video guide on the Internet. The tracks will then ``timeout'' at midnight, September 11 and direct consumer to all key participating retailers. With this transition, each participating retailer and imix.com will then make the 15 live tracks, along with 4 new tracks from Sibling Rivalry, available for custom CD compilations and individual downloads. In addition, all participating retailers will have unique downloading exclusives and a range of highly compelling consumer offers. The AMFM network of radio stations will participate with on-air/online offers of these same services, as well as exclusive giveaways, which will be fulfilled by imix.com. Patrick Simmons, Tom Johnston and Keith Knudsen, three of the original members of the Doobie Brothers said: ``Anyone who pays attention to the world around them has to acknowledge the power of the Internet and its impact on the way that fans will get their music in the 21st century. We are also so pleased to have some of the best companies in the space helping us to not only promote our upcoming release, but to know that these companies will do anything and everything to protect against the piracy of tracks made available online.'' ``It is not only an honor to work with all of the companies involved in this promotion,'' said David Gould, CEO of imix.com, ``but to work with one of the greatest American rock and roll acts of our time in the Doobie Brothers. When all is said and done, imix.com and all of our partners, who are truly the best of the best, will have united to create a new business model and collaborative environment for the music industry that will be duplicated for a long time to come.'' ``Once again the Doobie Brothers are proving they are pioneering artists with the digital debut of their greatest hits on the web,'' said Dave Fester, general manager, Digital Media Division, Microsoft Corp. ``This innovative promotion is a great example of how top artists can reach out to their millions of fans in new ways using Windows Media's industry-leading technology.'' The Doobie Brothers have won countless awards, sold more than 50 million records, including 11 multi-platinum albums and 13 Gold albums, and have provided an indelible imprint in the hearts and minds of fans for 30 years. Sixteen Top 40 hits, including two #1 singles, span a career that is defined by what is most important to them - their music. The band's first retail release in ten years, Sibling Rivalry is 13 tracks of vintage Doobie Brothers with a twist. The album includes many songwriters, as well as four different lead singers and marks the first time in the band's history that the 'brothers' have elected to produce their own recording. The first single off the release ``People Gotta Love Again,'' captures the pure optimism that is synonymous with the band. About imix.com imix.com is a leading provider and resource of online personalized entertainment, offering its partners and customers the ability to create their own personalized digital entertainment in every format. imix.com completely personalizes the production process by enabling customers to choose their favorite entertainment from a broad selection of music, and soon an expanded offering of TV and film content. The Company is in the process of expanding these offerings to include film and TV content in the near future. The range of products offered on the imix.com website includes or will include CustomCDs, CustomDVDs, CustomDownloads and CustomMiniDiscs. Serving as a syndication and distribution company for the digital entertainment industry, imix.com enables business-to-business turnkey marketing, promotion, manufacturing and corporate product fulfillment needs. imix.com uses an exact, one-to-one digital transfer of the original master recording to produce the same Red Book Audio compact disc consumers find in stores. To date, imix.com has licensed more than 200,000 individual tracks from over 250 record labels. The Company recently completed licensing agreements with Sony Music Entertainment and BMG Entertainment North America. The Company's industry-leading B2B distribution network includes more than 100 leading online music retailers, radio stations and music destination websites, including Tower Records, Wherehouse Music, CDNow, Liquid Audio and TWEC. Major shareholders include AMFM, Hicks, Muse, Tate and Furst (HMTF), BMG and Sony Music Entertainment. Additional information regarding the Company can be found at http://www.imix.com About Windows Media Windows Media is the leading digital media platform, providing unmatched audio and video quality to consumers, content providers, solution providers, software developers and corporations. Windows Media offers the industry's only integrated rights-management solution and the most scalable and reliable streaming technology tested by independent labs. Windows Media Technologies includes Windows Media Player for consumers, Windows Media Services for servers, Windows Media Tools for content creation, and the Windows Media SDK for software developers. Windows Media Player, available in 24 languages, is the fastest-growing media player. More information about Windows Media can be found at http://www.microsoft.com/windows/windowsmedia/. About Microsoft Founded in 1975, Microsoft (Nasdaq: MSFT - news) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. SOURCE: imix.com Email this story - View most popular stories emailed Related News Categories: banking, entertainment, internet Help Copyright © 2000 Yahoo! All Rights Reserved. Privacy Policy - Terms of Service Copyright 2000 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Questions or Comments? _________________________ To unsubscribe from this list, send a message to [EMAIL PROTECTED] with "unsubscribe doobiefans-list" in the body.