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Hi Partner,
Please send me resumes to sa...@gtechnologiesinc.com
Position : Business Data analyst
Location: NYC
Duration : 6 Months
The group is the Customer management team (web analytics) within the
Consumer Media BU. They manage the audience for 17 customer websites. They
work with various teams (production, design, development) and handle
questions on user/audience. They then analyze and propose solutions back to
the business.
Primary Responsibilities and Related Duties:
* Ability to process large quantity of web traffic data and extract
relevant, actionable insights.
* Provide in-depth analysis of site performance and customer experience
using various data sources.
* Update and deliver weekly and monthly reports, scorecards/dashboards
and key performance reports (using Excel, BI tools, click-stream analytics).
* Perform quality assurance test on tracking implementations.
* Manage the reporting and analysis of A/B and multivariate tests.
* Evaluate business goals and objectives from multiple business teams
and develop tracking/tagging strategies to allow individuals and teams to
measure success.
* Support ad-hoc analytics requests from different business stakeholders
- including editorial, site design, product development, business
development, marketing and advertising sales.
* Recommend website and product changes based on insights drawn from
analysis.
* Manage and fulfill report development for 200+ users globally.
* Support Reuters global consumer media businesses, which includes teams
in US, UK , Japan , China , India , Africa, Germany and Italy .
Education Required: BS/BA degree in Marketing, Business, Statistics,
Computer Science or related fields.
Minimum Skills and Experience:
* At least three years experience using WebTrends or Omniture (or
another major web analytics solution).
* Vendor experience within web analytics field (experience with websites
– preference is media, specifically large sets of data i.e. Google).
* Expert in MS Excel, with experience building pivot tables, advanced
formulas, using external data sources, and writing VBA macros. This role
will extract the data and put it into simple English for stakeholders.
* At least two years experience in reporting and analyzing performance
of online marketing activities, such as email campaigns or other user
acquisition strategies.
* Excellent oral and written communication skills.
* Detail-oriented, well organized, and able to assume responsibility for
specific project deliverables with limited supervision.
* Deliver results in a fast-paced, deadline-driven environment that
requires ability to handle multiple tasks simultaneously.
* Strong interpersonal skills and a demonstrated ability to work
effectively both independently as well as in a team environment.
* Demonstrated ability in identifying trends, “stories�, drawing
conclusions and making recommendations from multiple and large data sets.
* Understanding of data relationships, sources of data, reconciliation
issues, and uses of the data in order to provide the correct information to
address the business need.
* Strong understanding of site tagging (implementation and maintenance)
* Understanding of A/B and multivariate testing principles.
* Good understanding of internet marketing business models and metrics
as well as competitive and consumer research principles, web
analytics, marketing
analysis and statistical methods.
* Experience with and a strong understanding of HTML, JavaScript, and
XML.
Additional Skills and Experience desired:
* Experience in online publishing – most important
* Familiar with SQL and database structures
* Experience using NielsenNetView, Comscore, and Experian Hitwise
* Understanding of Search Engine Optimization and Search Engine
Marketing
* Able to leap tall buildings in single bounds a huge plus
Position Reports To: Manager, Audience Analytics
Thanks & Regards
sandi
Recruiter
G Technologies Inc.
4340 Stevens Creek Blvd, San Jose, CA 95129.
Tel: 408-905-1230 & 408 414 2032 ext 205
Fax:408-716-8873
sa...@gtechnologiesinc.com
www.gtechnologiesinc.com
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