*Investors complain about being 'misguided' over price and location of
<http://www.zawya.com/cm/profile.cfm/cid5519>Emaar<http://www.zawya.com/cm/profile.cfm/cid5519>'s
exclusive residential project*

Investors in the Warsan Estate project, one of the latest projects announced
by leading property developer
*Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>
** <http://www.zawya.com/cm/profile.cfm/cid5519>, are up in arms against the
company for being 'misinformed' about the project.

Several investors who approached The Business Weekly said they were taken
for granted on several counts. "Firstly, we were told that the project was
coming up in the Mushrif Park area, but now we have learnt that the project
was originally planned in proximity to the sewage treatment plant.

"Who wants to throw away hard-earned money on a project such as this," fumed
Arshad Hussain, business development director, RCI Middle East, who has
already booked a unit in the project.

Though TBW tried to get the *Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>
* * <http://www.zawya.com/cm/profile.cfm/cid5519>office to respond to
investors' complaints, no comment has been forthcoming. We are still
awaiting their response to an e-mail sent both to the company offices as
well as to its public relations agency.

Hussain said he has already approached company officials who acknowledged
the fact that several investors were genuinely peeved with the project's
features.

Investors are furious that the price of about Dh2,600 per square foot quoted
for the project is far higher than that of any other comparable project.

"There are properties available in much better locations at less than half
the price charged on Warsan Estate by
**<http://www.zawya.com/cm/profile.cfm/cid5519>
*Emaar* <http://www.zawya.com/cm/profile.cfm/cid5519>, which has built a
reputation for itself through years of good work. It is painful to see a
company with such a high international standing resorting to ways that do
not bring about any goodwill," said James Varghese, another investor who
claims to have invested five per cent for the booking advance.

** 
<http://www.zawya.com/cm/profile.cfm/cid5519>*Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>launched
Warsan Estate in June or July this year. "Investors, me included, were
misled by ** 
<http://www.zawya.com/cm/profile.cfm/cid5519>*Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>'s
propaganda and false marketing. Investors were told that Warsan would be a
top-class and up-market development and that townhouses would be built to
the highest standards. Up to the time of the launch, they did not once
mention the price," Hussain added.

When pointed out that the responsibility of enquiring about the location and
price remains with the investors, one of them explained that they had very
little time in which to make a decision. "We were given only a few minutes
before being told to put up the money and seal the deal," he added.

There were rumours too that the tokens issued online for the off-plan
booking of the project were downloaded and sold at a handsome price as there
were ample takers for the project at the time of launch. The bookings were
received at the **
<http://www.zawya.com/cm/profile.cfm/cid5519>*Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>sales
office and at the office of Hamptons UAE, the official sales agent for the
project.

Warsan Estate is a project of townhouses for which the average price could
work out to Dh5 million and above. "This is massively overpriced compared
with International City which is located just opposite this project," James
added.

Hussain said hundreds of emails were pouring into
**<http://www.zawya.com/cm/profile.cfm/cid5519>
*Emaar* <http://www.zawya.com/cm/profile.cfm/cid5519>'s office, asking for
an extension of the deadline for payment of the second installment, which is
fast approaching. Most of those writing in are however demanding that the
company scrap the project itself. "None of the investors want to pay the
second instalment of 15 per cent, which is due in January 2009," Hussain
told TBW.

However, he is optimistic that
*Emaar*<http://www.zawya.com/cm/profile.cfm/cid5519>
** <http://www.zawya.com/cm/profile.cfm/cid5519>will take an appropriate
decision on the contentious issue and resolve the concerns of hundreds of
investors.

*Emaar Properties*
<http://www.zawya.com/cm/profile.cfm/cid5519>**<http://www.zawya.com/cm/profile.cfm/cid5519>launched
Warsan Estate in Dubai as an exclusive residential community on Al
Awir Road. The development claims to offer 500 single family town-homes that
would appeal to residents who value the privacy of living in a villa in an
immaculately laid-out residential community.

*By CL Jose*

Source -
http://www.zawya.com/story.cfm/sidZAWYA20081102070941/lok070900081102

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