Dear colleagues,

We are all aware of the current market scenario, and everyday we hear all
kinds of rumours and stories. But I think we all must realize that our role
in the market is not limited to buying and selling of properties. We have a
bigger responsibility. We are a major component of the real estate sector of
Dubai, and an important pillar in the system of real estate. Hence with that
privilege comes responsibility. I know you are all good realtors/brokers and
that your clients take your word seriously. Hence please use caution with
your words, tell your clients everything with utmost honesty. At this time
when the market is going through a slow down/correction, our input in the
market can create a positive sentiment. Instead of talking about how we use
to close several sales in a month, and how we made money, and now the market
is slow. I think we should now be talking about how we can make this market
better. We should talk about how we can make the RERA rules and regulations
more effective and how can we make this a more professional, stable and
transparent market. If we all talk positively about UAE realty sector
amongst ourselves and our friends we can certainly make a deep impact on the
market sentiment, if nothing else at least psychologically. Our clients and
investors need confidence and solace in our words, and we must provide them
with that, but we must not mislead them. For now at our agency we are
telling clients not to panic, and go into a selling frenzy. For two reasons.
One they will not get a good price for their property, and second that by
this panic selling they are instigating a hard landing/crash or severe
correction. You see if the market sentiment becomes to negative then even
genuine buyers/end users may shy away from buying and that will lead into a
more disastrous situation. There are buyers who are looking for good
bargains, and seeking a home for themselves. PLEASE BE POSITIVE and remember
this is a defining moment in the UAE real estate sector. The boys will be
separated from the men, the pros from the amateurs, the fighters from the
looser. If we can ride out this weather, I for one believe UAE real estate
will offer many fruitful opportunities in the future.
Even today places like JLT, MARINA offer healthy rental returns compared to
rental yields of many other cities in the world. Remember you as a broker
are a force to reckon with.
Best of luck to all of you.



Thanks & Regards,

-- 
SALIK AZIZ
DOCKLAND REAL ESTATE
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