I definitely want Ten Tec to prosper.... they have stuck with ham radio
market when Drake, et al. departed. BUT, either T T gotta get with the
modern way of selling or just bear the heat from hams. Of course, the smart
company, who may also be able to afford it, MUST sell via displays and other
ways to press the flesh.
Ham radio is a unique market with most buyers knowing almost as much as the
sellers... and sometimes more.... and buyers who want to talk and touch.
Look at the other products who have gotten a hold on the INSTALLED BASE
(Microsoft), the place to turn a dollar mucho.... Being marginal is just
that. T T should be the radios of choice today in America (with the K3
crawling down their necks) because of specs, country of origin, and wide
product line
But, that is painfully not true.... why? It is not in the design or
engineer dept... but in the sales. Look at the ad copy in the MFJ
catalog... superior copy that screams BUY THIS great little gadget that
rivials sliced bread! Look at Chip's departing copy for the FT-9000 that
talks abt the excitement of ham radio.... that is great writing.
The day passed long ago when u could just present a superior product and
have your door beaten down.... sellers have to get a loyal installed
base.... i.e., Elecraft..... or just lots of temptingly written ads and
hamfest appearances ( K, Y, I). When I commented mildly... in my usual way,
that the K3 ought to have individual band buttons on front.... the number of
loyalist flames was triple those defending Ten Tec. Loyal installed base
there. Why, because Elecraft coddles and strokes hams everywhere they can.
Ten Tec, wake up..... there are buyers out here in DX land who wish they
could like you. 73
Charles Harpole
[EMAIL PROTECTED]
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