> > No the risk to the customer is that they have no way to get their
> > money back from a merchant in the case of a problem.
>
>
>When dealing with reputable merchant, the risk is almost non-
>existant.

Convince the customers of that.  One of the highest fears they have is that 
of using a credit card online.  Most of this is media hype since the amount 
of credit card fraud online is not much higher than in real life 
transactions and all of the rules favor the customer anyway.  The problem 
is getting more than the techies to believe that they are as safe or safer 
than giving their card to a waiter who is making minimum wage and will be 
out of your site for five to ten minutes!  Now you expect them to send hard 
money with no recourse except legal means to get their money back?

Then how do you determine a reputable merchant?  By reading this list?  I 
would get the impression that all that is out there is a bunch of scams, 
hackers, and general con men.  Then there is everyone's favorite e-qold 
which seems to surface regularly.  And let's not forget the conspiracy 
theories, Secret Service raids, offshore accounts, and money laundering 
advocates.  Scary place the gold world seems to the lay person.

Paul Ewing
Shining Moon Creations - Exotic and Fantasy Jewelry
http://www.shiningmoon.com


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