>Everybody probably already knows my stand on this issue. I'll try to do an
>objective analysis though.
>
>e-gold averages between 5-10,000 spends in any 24 hours period.
>In the past few months, there has been as few as 2500 and as many as
>28,000.
>
>A few relevant questions are:
>
>How many of these spends take place through the SCI?
Some unknown proportion (IMHO, e-gold should *definitely* break out
the daily spends into manual, automatic, and the size distriubution,
but that's another story)
Some number, N, per day of spends, is human beings using the spend
page of e-gold.
That number, N, is 100.0000000000% of the human beings that
advertisers wish to reach.
Those spends and specifically those spends are exactly what are
wanted. if the number is "5", great. If it is 10,000, great.
IMHO, quite simply, an ad placed on the spend page would: promote the
growth of e-gold.
(A smaller, less relevant benefit would be some extra income for
e-gold. Any company that scoffs at extra income is a fools' party.)
Nothin more, nothing less. An ad placed on the spend page would:
promote the growth of e-gold.
>How many of these spends take place throught the programmer's interface?
>How many of these spends are made in rapid-fire mode by MMs who are doing
>the day's round of e-gold exchanges?
>
>
>Wouldn't it be bad etiquette to advertise for one company while providing
>a payment service to another company?
>
I don't believe so, on the contrary. Selling ads is a pure spark of
capitalism; there's no market protection here.
>Anybody using the programmer's interface, or Khurram's new rapid spender,
>wouldn't ever see the posted ads.
>
That would be the loss of the advertisor's spending money on the ads;
it would be there calculation. No more mysterious than that most TV
ads are not seen becuase the viewer steps out of the room.
>Anybody who is in 'business-mode' when doing spends probably does not want
>to be distracted by advertising.
>
They would certainly leave the ads "off".
IMHO, 100% of BUSINESSMEN would be voracious to see all the
advertising, and the currents of commerce in e-gold .. who is
advertising what and how much.
(I know that I would sit there each day DOING SMALL SPENDS to see all
the competitorso of mine, to see who's advertising -- there would
probably arisae a service to do this, eactly as with TV, newspapers
and so on.)
>The standard response is that people can turn off the ads if they want to.
>
On the contrary, they would START turned off.
That way as an advertiser, you would only be paying for people who
actively turned them on.
>How many people will leave the ads turned on? It should actually work the
>other way around. If e-gold does decide to implement ads, they should be
>opt-in not opt-out.
It certainly should.
> After all, how many people are happy about opt-out
>mailing/spam lists?
>
>Then we have the slippery slope phenomena. Once the ads are on the spend
>page, why not put them on them on all the account pages, or all over the
>site?
There is no reason whatsoever -- indeed, why should e-gold remain
100% backed by e-gold? Why shouldh't we all vote for the green party?
There is no reason whatsoever -- except the mind and power of Douglas
Jackson to make conscious decisions that are positive for his
creation.
Indeed, his decision whether or not to let a particular advertiser
advertise (a porno site might be controversial say, I don't know) is
his power. Power to make something useful and elegant or tedious and
off-putting.
>
>JP said that advertising is done strictly for revenue, right? The amount
>of revenue that e-gold could earn from ads would be inconsequential when
>compared with the revenue they earn from transaction fees.
>
On the contrary, I say that advertising sold on the egold spend page
would promote the growth of egold. Income would be a secondary
matter (although it may be large, later, I don't know).
>e-gold's # of users with funded accounts is currently at ~100,000 (96,185
>funded gold accounts). This is impressively high compared with what it was
>last year. However, this is comprised of people from all over the world
>with dramatically divergent wants and needs.
Any group of 100,000 humans have dramatically varied wants and needs.
> Currently, small
>'cottage-farm' companies populate the landscape because a niche company
>will only interest a fraction of the relatively small e-gold userbase;
>even with ads on the spend page.
>
>Anybody who starts up a new venture, online or not, will have to do some
>form of advertising. This includes their store-front presence; either a
>website and/or a physical location. If a large company decides to accept
>e-gold, .....
As before you are talking about ENORMOUS companies. If you list on
one sheet of paper the world's biggest most visible concerns --
Microsoft, McDonalds, Coke -- sure, THOSE ENTITIES would not "need an
ad on the spend page" to make commerce work if they suddenly adopted
e-gold. You are perfectly correct.
>a multi-billion dollar ad campaign won't be required to alert
>their normal users to such an action. They can use their opt-in mailing
>lists, make announcements on their website, and utilize the same, very
>useful, tool that e-gold does - word of mouth. Good personal
>recommendation are worth tremendously more than any advertising.
>
Simply a myth, or a misunderstanding.
Word of mouth is great for REPUTATION.
But literal ANNOUNCEMENTS need advertising.
Quite simply, you would not KNOW about
Metalsavings,
Bananagold,
Metalproxy,
Xodds,
Thegoldcasino,
Bamdex,
and more, if you did not happen to be subscribed to this list.
You only know about them because the creators of those sites
advertised on this list. Made announcements.
(Indeed, I only learned about xodds, because xodds did a large spam
campaign, and I read my one.)
As I have pointed out:
It could be that RIGHT NOW, e-trade.com has spent $5 million on
completely integrating the major American stock exchanges with e-gold.
NEITHER YOU NOR I WOULD KNOW THIS, unless the person behind it
happened to make an announcement about it on this list.
Then, the % of active e-gold users who use this mailing list, would
know about it, but the rest of the active users would not.
If you were doing a spend and an ad popped up saying "e-trade now
takes e-gold!" you would most certainly notice that message -- that
ad banner.
>I didn't really succeed in doing an objective analysis, but I think I have
>asked a few questions that weren't asked yet.
>
>
>Viking Coder
>________________
>Worth Two Cents?
>http://www.two-cents-worth.com/?VikingCoder
- - - - - - - - - - - - - - - - - - - - - - - -
"Advertising is commercial grease, oil, silicon
spray to commerce." - Bob Nugent
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