At 03:21 PM 8/24/2001 -0600, Mike McNamara wrote:
>I'd have to agree that it's generally not practical for market makers to 
>accept "soft currencies" in exchange for "harder currencies" like 
>e-gold!  Particularly on an instant basis -- which of course is what 
>appeals to Joe Blow Consumer.

This may have contributed to the recent collapse of Flooz.

One of the main motivations for using e-gold and other online currencies is 
privacy.  Unfortunately, most e-currency developers and their supporters 
have exercised a sort of denial regarding privacy. The short analysis 
below, recently posted to the cypherpunks list (where almost every aspect 
of digital cash and payment instrument characteristics and societal impact 
has been discussed since the early '90s), attempts to identify the "sweet 
spot" intersecting costs/usage difficulty and the user's need for 
privacy.  The uncontroversial conclusion is that consumer applications, 
which have been almost the exclusive focus of commercial e-currency 
systems, are the worst place to initially deploy these products.  Small 
wonder that most have failed.

====================================================

PLOTTING THE COSTS AND BENEFITS OF UNTRACEABILITY


Look, this is all part of something I talked about at the June physical
meeting in Berkeley: by failing to acknowledge the "high-value" markets
for untraceability, characterized by such things as Swiss bank accounts
and income-hiding, porn-trading rings, and information markets, the
whole technology of privacy/untraceability gets ghettoized into
low-value markets like "untraceable subway tokens" (wow, gee!), weak
versions of proxy surfing tools, and boring attempts to get people to
use digital money for things they don't mind using Visa and PayPal for.


At the June meeting I drew a graph which makes the point clearly. A pity
I can't draw it here. (Yeah, there are ways. My new Web page should have
some drawings soon. But this list is about ASCII.)


Plot "Value of Being Untraceable in a Transaction" on the X-axis. This
is the perceived _value_ of being untraceable or private. Start with
"little or nothing," proceed to "about a dollar" then to "hundreds of
dollars" then to "thousands" then to "tens of thousands and more."  (The
value of being untraceable is also the cost of getting caught: getting
caught plotting the overthrow of the Crown Prince of Abu Fukyou, being
outed by a corporation in a lawsuit, being audited by the IRS and them
finding evaded taxes, having the cops find a cache of snuff films on
your hard disk, and so on.)


Some examples: People will demonstrably get on planes and fly to the
Cayman Islands to open bank accounts offering them untraceability (of a
certain kind). It is demonstrably worth it to them to pay thousands,
even tens of thousands, of dollars to set up shell accounts, dummy
corporations, Swiss bank accounts, etc. For whatever various and sundry
reasons. (They may be Panamanian dictators, they may be Get Rich Quick
scamsters, they may be spies within the FBI or CIA.) They expect a
"value of untraceability" to be high, in the tens or hundreds of
thousands...or even much higher. Even their lives. Call this the "Over
$100K" regime.


I cite this because it disputes directly the popular slogans: "People
won't pay anything for privacy or untraceability." (In fact, people pay
quite large sums for privacy and untraceability. Ask Hollywood or
corporate bigshots what they pay not to be traced.)


People will also pay money not to be traceable in gambling situations.
They gamble with bookies, they fly to offshore gambling havens, and so
on. The _value_ to them is high, but not at the level above. If they're
caught, they face tax evasion charges, maybe. Call this the "$1K-10K"
regime. (The spread is wide, from low-rent bookie bets which even the
IRS probably doesn't care much about to schemes to avoid large amounts
of tax.)


At lesser levels, some choose to pay cash for their video tape rentals
(with deposits arranged) just to avoid leaving a paper trail. (Bet
Justice Thomas wishes he had.)


And then at very low levels there are the cases where the benefits of
untraceability are worth little or nothing to most people. I call this
the "millicent ghetto." Actually, the ghetto begins down at around a
dollar or less. Sadly, a huge number of the proposed "untraceable
digital cash" systems are targetted at uses deep down in this ghetto.
(Perhaps because they have no hint of illegality?)


On the Y-axis. Plot here the _costs_ of achieving untraceability for
these levels of achieved. This is the cost of tools, of using the tools,
of delays caused by the tools, etc. For example, flying to the Cayman
Islands to personally open a bank account may cost a couple of days in
time, the airfare, and (more nebulously) the possible cost of having
one's photograph taken for future use upon boarding that plan for
Switzerland or the Caymans.


Lesser costs, but still costs, would be the costs of using Freedom (much
frustration, say most of my friends who have tried to use it), the costs
of getting a Mark Twain Bank digital cash account and actually having it
work the way it should, and just the overhead/costs of using PGP.


Now on this X-Y graph plot the "blobs" where benefit/cost clouds of
points are found. The 45-degree line is where the "costs" equal the
"benefits." (These values change somewhat in time, of course, but the
general point is still clear I expect.) Anything _below_ this 45-degree
line is "cost effective": benefits > costs. Anything _above_ this line
is NOT cost-effective: costs > benefits.


(In the economics of black markets, or illegal activities, we can expand
these terms a bit. For example, "costs = costs of being caught x chance
of being caught." An illegal action which will result in a $100K fine
but which is only expected to be caught 1% of the time has a resultant
cost of $1K. This is the "expected cost." Obviously, the idea of crypto
and untracebility tools is to alter the equation by reducing the chance
of being caught.)


RATIONAL ACTORS


The obvious point is that rational actors never pay more for
untraceability than they get back in perceived benefits. Someone will
not pay $1000 for privacy/untraceability technology or tools that only
nets them $500 in perceived benefits.


They won't spend $1.00 in tools to net them 10 cents in perceived
benefits.


THE SWEET SPOT


The "sweet spot" for privacy/untraceability tools is out of the
"millicent ghetto" so much of the focus has beenon, and is even out of
the "private Web surfing to avoid company tracing" ghetto, roughly at
the tens of dollars levels. (It is hard to imagine how the "cost" of
having Pillsbury know your baked good preferences is more than some
trivial amount. This is the "ghetto" of low value transactions. However,
not having the FBI know your are interested in "Lolita" images can be
worth many hundreds of thousands of dollars in terms of avoided jail
time, fines, loss of employability, etc.


(Do I think many pedophiles will, accordingly, pay hundreds of thousands
for technologies to make them untraceable? Of course not, for reason
psychologists are familiar with. But they'll pay some amount, and that
amount may dwarf the aggregate value of what all of the "millicent
ghetto" dwellers will pay. Interestingly, ZKS Freedom as ORIGINALLY
SPECCED would have provide this "pedophile-grade untraceabilty" (to coin
a phrase). Does it now? I don't think so, from what I hear from Wei Dai,
Lucky Green, and from words coming out of ZKS. Apparently they are not
planning to focus on these "high value" areas.)


Things start to get "interesting" at the thousands of dollars for tools
for tens or hundreds of thousands of dollars in benefits. (By the way,
the same applies to crypto per se. The military has "crypto specialists"
and "crypto shacks" on board ships. But these cost a lot of money in
training, procedures, and equipment. Millions of dollars a year for a
ship, for example. Do the math. Real crypto is more than just strength
of algorithms and keys: it's this economic trade-off. Too much of "why
don't people use crypto more?" whines fails to see this basic point.)


The "sweet spot" often, practically by definition, involves putatively
illegal activities: child porn, plotting revolution in Saudi Arabia,
selling corporate secrets, distributing banned materials, etc. Only in
these situations are the "costs of failure to be untraceable" high
enough to make spending money and time learning to be untraceable
worthwhile. It is not surprising that "those with nothing to hide" tend
to put their money into their local bank branches under their own names
while "those with something to hide" tend to open Swiss bank accounts.


Again, draw this region as a blob far to the right on the X-axis and, we
hope, not very high up on the Y-axis. Meaning, advances in crypto,
remailers, digital money, etc. will make this "sweet spot" truly sweet.


CORPORATIONS AND ACADEMICS FOCUS ON THE "GHETTO" NEAR THE ORIGIN


Still, corporations and academics focus on the "near the origin" blobs:
millicent payment schemes, slight Web surfing untraceability tricks,
subway tokens, etc. Because to focus on the real sweet spot is to admit
to working on crypto anarchy, untraceable revolutionary cells, child
porn rings, all that good happy stuff. The stuff people want to be
untraceable for--and are willing to pay for.


This is the failure of nerve that all corporations and "reputable"
academics face.



CONCLUSION:


To really do something about untraceability you need to be untraceable.

Draw this graph I outlined. Think about where the markets are for tools
for privacy and untraceability. Realize that many of the "far out' sweet
spot applications are not necessarily immoral: think of freedom fighters
in communist-controlled regimes, think of distribution of birth control
information in Islamic countries, think of Jews hiding their assets in
Swiss bank accounts, think of revolutionaries overthrowing bad
governments, think of people avoiding unfair or confiscatory taxes,
think of people selling their expertise when some guild says they are
forbidden to.


Most of all, think about why so many efforts to sort of deploy digital
cash or untraceability tools have essentially failed due to a failure of
nerve, a failure to go for the brass ring.


--Tim May



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