> Jakob Nielsen, in the report "E-commerce User Experience", asserts 'seal of > approval' logos like TrustE and BBB did not interest any of the test > subjects. > > DGC's might be an exception, but it could be a nice challenge to convey > valuable info in the 'seal of approval'. Maybe the number of verified > complements? Verified number of transactions?
I fear that just as at least one company has done already, anyone can put up a copy of the seal logo. Even if clicking on it popped up a window with nice comments, stats, etc., this can all be tricked. Also, I would assume that, say, 2% of people looked for a seal, what percentage of that %2 would click another layer down to see stats or something? I know I don't care about seals of approval. I also must say that when I see a seal of approval, I don't always know what it means. Any logo with a green tick (or check mark, whatever it's called) in it looks good to me. It means shit, but it looks nice. In the absence of a economy-wide perception of what is a quality certifying company, symbol, mark, entity, whatever... any pretty looking seal logo will convey just as much positive confidence (none in my mind) as any other. Thoughts? BRYAN --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] Use e-gold's Secure Randomized Keyboard (SRK) when accessing your e-gold account(s) via the web and shopping cart interfaces to help thwart keystroke loggers and common viruses.
