Hi David,
Let me preface this by saying I am not active on social media. The extent of my 
presence is a mostly inactive Facebook account that is more personal than 
professional. However, I fully recognize that I am increasingly in the 
minority. Many of my colleagues tweet/Facebook/blog/Reddit about their work 
regularly, and they have urged me to reconsider my lack of presence. It is not 
a coincidence that they are much better known than I am in our scientific 
community.  Many of them hold prestigious postdoctoral or faculty positions at 
some of the US and Europe’s best institutions, and they both conduct and 
publish rigorous, worthwhile science.
Dismissing social media metrics is an outdated and arguably elitist approach. 
Communication changes, and in this case I think it is changing for the better. 
These platforms help scientists reach a much broader audience, and spark 
interest in topics that previously went largely unexplored outside small groups 
of specialists. Most of take public funding—hence your reference to 
Congress—and we have a responsibility to make our work more accessible and more 
public. Using social media platforms as a metric of scientific visibility is 
perfectly reasonable, and a complement to more traditional metrics that are (at 
least theoretically) designed to quantify quality. It’s a sign that the 
scientific establishment might be making a bit of headway in demonstrating its 
relevance to a wider audience.

Cheers, Stacy


Stacy Rosenbaum
NSF Postdoctoral Fellow
Davee Center for Epidemiology and Endocrinology
Lincoln Park Zoo
Ph: 312-742-2250
srosenb...@lpzoo.org<mailto:srosenb...@lpzoo.org>



On Apr 15, 2015, at 4:49 PM, David Duffy 
<ddu...@hawaii.edu<mailto:ddu...@hawaii.edu>> wrote:

While perusing an abstract in "Nature this week" ,

http://www.nature.com/nature/journal/v520/n7547/full/520266d.html?WT.ec_id=NATURE-20150416

I  found a button to click called "Article Metrics". Once clicked, I found
it had three different metrics: 1. citations (zero as the article is brand
new, but likely to be frequent in the future), an alimetric score
apparently based on 9 tweets and one reddit, and a map of Twitter
"demographics" (n = 5). The alimetric score " is calculated based on two
main sources of online attention: social media and mainstream news media".

Citations have their problems as a growing literature documents, but
turning over judgement of quality to Twitter and Reddit suggests Nature is
pandering to the standards society uses to judge the Kardasians, Miley
Cyrus and Prince Harry in Las Vegas.

And we want Congress and the public to take science seriously?

David Duffy

--
David Duffy
戴大偉 (Dài Dàwěi)
Pacific Cooperative Studies Unit
Botany
University of Hawaii
3190 Maile Way
Honolulu Hawaii 96822 USA
1-808-956-8218

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