> Finally, you might have to work with and educate your marketing
> management; that the company does not have a sophisticated system, and
> their marketing/pricing plans are not in synch with their strategic
> strategy of making your company easy to work with.
I am afraid, dear lady, I must vehemently disagree with at least the first
half of this recommendation.
NO company should EVER base its pricing stategies - or any other aspect of
its primary business activity - on the sophistication or lack thereof in
their IT system.
If the market demands a more sophisticated pricing model, it's IT which must
adapt, not sales and marketing.
The second half above is a real nice try to bring the discussion back to a
genuine business strategy ("We shall be easy to work with"), but methinks
it's a day late and a buck short.
Michael C. Mattias
Tal Systems Inc.
Racine WI
[EMAIL PROTECTED]
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