Speaking of grade inflation pressures.

Paul

http://www.pickaprof.com

 
March 24, 2003

New Online Guides Rate Professors

By TAMAR LEWIN

    
OLLEGE PARK, Md. ? When Kelaine Conochan, a sophomore at the University 
of 
Maryland here, was choosing courses for this semester, she went online to 
Pick-a-Prof to check out the teachers ? and their grading patterns.

"In one of the classes I was thinking about, the professor hadn't given a 
single A," Ms. Conochan said. "And I thought, if there's no chance for me 
to 
get an A, I'm not going to take it."

Ms. Conochan's consumer-minded approach to her education is not unusual 
these 
days: many students see higher education less as a learning opportunity 
than 
as a high-priced commodity whose value will be enhanced by good grades.

So it is perhaps not surprising that students are devoting more energy to 
digging up information that will help them gauge their chances of 
succeeding 
in particular courses. Students at most universities can find 
compilations of 
informal reviews by past students, describing professorial quirks, 
testing 
and grading habits. And recently, the Internet has spawned 
entrepreneurial 
efforts to provide more elaborate ratings on sites like 
professorperformance.com, ratingsonline.com and ratemyprofessors.com.

But Pick-a-Prof, a three-year-old Web business, is taking consumerism in 
higher education to a new level, allowing students on some campuses to 
see 
the grade distributions for every course and every professor, along with 
the 
percentage of students who dropped the course and student reviews of the 
professor. 

"I'm sure Pick-a-Prof is going to catch on big," said Brandon DeFrehn, 
president of the Maryland student government, which paid $10,000 to bring 
the 
service to campus. "In terms of the way American higher education is 
going, 
it's becoming more of a consumer good, with students seeing themselves as 
customers and demanding more information."

Many students who use the site are enthusiastic, saying it is almost like 
having Consumer Reports ratings on the professors. Many professors use 
the 
Consumer Reports analogy, too, but not all see it as healthy. Some said 
that 
information was always good, but others worried that increased emphasis 
on 
ratings would lead professors to focus more on popularity than on 
substance 
and to forgo complex and subtle instruction for what was easily 
accessible.

Pick-a-Prof, the creation of two graduates of Texas A & M, uses state 
open 
records laws to mine public universities for statistical information, and 
then posts the information online for students. Pick-a-Prof is available 
on 
51 campuses, including Florida State University, Indiana University and 
the 
University of Colorado. At most colleges, the student government pays 
$5,000 
to $10,000 a year for the service.

Maryland's student government signed on last year, but only last spring's 
grade distributions are online.

"It's never easy to get the information, and in several cases, we've had 
to 
use a lawyer, but it's never had to go as far as litigation," said Chris 
Chilek, who founded Pick-a-Prof with John Cunningham. "The whole idea 
behind 
this was that there's lots of information being kept that no one's ever 
made 
readily available. 

"We began thinking about this when we were registering for classes, and 
you 
had to keep flipping back and forth in the catalog to see when different 
classes met, and we were saying it would be so much easier online. Then I 
asked John if he knew anything about a particular professor, and we 
realized 
that would be easy to do online, too."

Students can also use the site to build a class schedule or read course 
descriptions, reading lists or biographical material their professors 
have 
posted. Many professors go online, too, both to check student comments 
and to 
see whether their grading is too loose or too tough.

"I looked at my grade distribution, and I thought maybe mine were too 
high, 
so I'm going to get a little stricter," Peter Sandborn, a mechanical 
engineering professor, said. "I know students look at the site, but I 
hope 
they aren't shopping for courses entirely on grade distributions. I do 
think 
part of the educational process is to learn from different kinds of 
teachers, 
good and bad, because out there in the world, they'll work with different 
kinds of bosses, good and bad."

Other professors contended that although ratings might be useful for 
choosing 
a refrigerator or car, they commodify education in an unhealthy way. "I'm 
not 
saying the sky is falling, or that it's a crisis, but I do believe that 
if 
you start orienting your work to the applause of the audience, that has 
unfortunate effects," said Dr. William T. Stuart, the director of 
undergraduate studies in the anthropology department.

Professors said that choosing the professor who gave the most A's was not 
as 
sensible as choosing the highest-rated refrigerator or air conditioner. 
"My 
most rewarding course evaluation came from a student who wrote that they 
earned a D in my course, but learned more in this final course in their 
undergraduate experience than they had in previous courses," Robert L. 
Infantino, associate dean of the College of Life Sciences, said. "A grade 
distribution does not capture this."

Just how reliable Pick-a-Prof's ratings are is open to question, too, 
because 
anyone with an e-mail address can post comments on the site.

"Ideally, every school would do something like Pick-a-Prof themselves," 
said 
Patrick Wu, a member the Maryland student government's executive board. 
"But 
because our school has been unwilling to make the information and 
evaluations 
available to us, and because we feel that students want the information 
so 
badly, we went to Pick-a-Prof."

Mr. Wu and other champions of Pick-a-Prof said better access to 
information 
about teaching style and practices would ultimately improve educational 
quality. Furthermore, they said, most students are not focused solely on 
finding the easy A. Indeed, a search of the site found that professors 
who 
gave more A's did not, as a rule, get higher student ratings than those 
who 
graded more harshly, nor did professors who gave higher grades have fewer 
dropouts than their tougher colleagues.

Here at College Park, a sprawling campus with more than 25,000 students, 
most 
students were unaware that Pick-a-Prof was available, although the campus 
newspaper, The Diamondback, has carried articles in the last year about 
the 
student government's decision to spend $10,000 for the service and renew 
it 
for another year, for $6,000.

Karen Bragg, a spokeswoman for Pick-a-Prof, said company data indicated 
27 
percent of the College Park students had registered with Pick-a-Prof and 
used 
it this semester. But interviews with dozens of students found only 1 in 
10 
had heard of Pick-a-Prof, and even fewer had used it.

"We know there's not as much awareness as we'd like," Mr. DeFrehn said. 
"This 
is still pretty new on this campus."
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