SHORT COURSE FOR MEASUREMENT AND RESEARCH PROFESSIONALS

     The Department of Measurement, Statistics & Evaluation 
at the University of Maryland, College Park will offer a 
short course on "Analyzing Unfolding Item Response Theory 
Models with GGUM2004 Software" on August 12-13.  Responses 
to many Likert-style or Thurstone-style attitude 
questionnaires can typically be modeled with item response 
theory (IRT).  Over the last decade, several researchers 
have argued that these data are often more consistent with 
unfolding models rather than traditional cumulative models. 
Cumulative IRT models suggest a "more is better" 
orientation that works well for constructs like 
proficiency, where we expect more proficient respondents to 
get higher item scores on an achievement test relative to 
less proficient individuals.  In contrast, unfolding models 
suggest that respondents will endorse attitude 
questionnaire items to the extent that their opinions are 
conceptually close to the content of those items.  This 
suggests an  "ideal point" orientation.  Roberts, Donoghue 
& Laughlin (2000; Applied Psychological Measurement) have 
built this notion into a family of IRT models.  The most 
general member of the model family is called the 
Generalized Graded Unfolding Model (GGUM).  The GGUM is 
appropriate for analyzing unidimensional item responses 
from typical attitude, satisfaction or preference rating 
scales that are built in either the Thurstone of Likert 
tradition.

     The short course will consist of a didactic component 
along with a computer-based, "hands-on" component.  The 
didactic component will assume minimal knowledge of IRT 
models.  It will review necessary concepts from traditional 
IRT models for cumulative responses and demonstrate how the 
GGUM family of unfolding models can be built from these 
traditional models.  Participants will learn the 
characteristics of alternative models in the GGUM family, 
and more importantly, they will learn to apply them.  
Course topics will include:

- Writing questionnaire items in the Thurstonian tradition 
- Selecting unidimensional items from an existing data set 
- Estimating GGUM parameters    
- Item and model fit assessment         
- Linking parameters from alternative GGUM analyses     
- Examining differential item functioning in the context of 
  the GGUM

     The hands-on component will introduce participants to 
the new GGUM2004 computer program.  This is a Windows-based 
program for estimating parameters in the GGUM, assessing 
item and model fit, and graphically diagnosing model 
performance.  Participants will analyze both simulated and 
real data sets that demonstrate particular features 
addressed in the didactic component.  Desktop computers and 
appropriate software will be provided. Each participant 
will receive a prerelease (beta) version of the GGUM2004 
software program in CD format.   

     The short course will be conducted by Dr. James 
Roberts on August 12-13 at the University of Maryland, 
College Park.  The registration fee is $275 and includes 
all printed and electronic training materials, computer 
access, parking and continental breakfasts.  More 
information about the short course and registration 
procedure is available at: 

http://www.education.umd.edu/EDMS/tutorials/scourse/unfold.pdf

 



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