Russ's message about simplicity is well-taken. But the most successful voting reform is IRV - which is far from being the simplest reform. Why has IRV been successful?
I want to leave this as an open question for others before I try to answer it myself. The one answer which wouldn't be useful would be "Because CVD (now FairVote) was looking for a single-winner version of STV". There's a bit of truth there, but it's a long way from the whole truth, and we want to find lessons we can learn from moving forward, not useless historical accidents. JQ
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