> I know one way would be to use @@latex: ... @@ w/ ascii counterpart > each time, but I would rather envision a single macro, which then gets > defined in different way depending on the export, in order to reduce > redundancy.
You can put all the different alternatives together? I do the following for degrees Celsius: #+macro: degc @@odt:°C@@@@latex:\(^{\circ}\)C@@ Looks ugly but I don't have to look at it often. In text, I simply have {{{degc}}}. (minor aside: I wish macros had been defined to be used with [[[degc]]] instead as much easier to type than {{{degc}}}) -- : Eric S Fraga (0xFFFCF67D), Emacs 25.0.94.1, Org release_8.3.4-869-gf2c421