I have the following defined in my org customisation:
#+begin_src org
(org-add-link-type "cite" 'ebib
(lambda (path desc format)
(cond
((eq format 'latex)
(format "\\cite{%s}" path)))))
#+end_srcwhich allows me to insert links like [[cite:jones-etal-2000][Jones et al., 2000]] and have the correct code exported for Latex. I have not, obviously, defined any export rules for HTML etc. -- : Eric S Fraga, GnuPG: 0xC89193D8FFFCF67D : in Emacs 24.3.50.1 and Org release_7.9.3f-1199-g3a0e55
