>
>Nothing in that article says Apple is doing anything other than aggregate
>data. ie: They know what music is being listened to, but they don't know
>who is listening to it. However, my guess is, that will change, and they
>will match it with specific user data (if that isn't already happening)
>Possibly not with YOU, but with the fact that you are within a certain
>age group and income level.
There was an excellent article on this, which I don't remember the URL.
Its point was essentially, yes, the ministore sends Apple your played
tunes for recommendation purposes, easily disabled by disabling the
mini-store. And, Apple is not aggregating this with user data. However,
it also pointed out there is a third party getting the data also, and it
is unclear what they are doing with it, nor their "privacy" policy. We
have to stay tuned. But this cannot be a long term issue, Apple is too
high profile a company.
>
>This is actually far more common than people realize. Digital TV (cable,
>satellite, TiVo), all those customer discount cards for grocery stores,
>your bank, your credit card company, your ISP. And most of them tie to
>specific user data (they know what YOU are doing, not just that customers
>are doing it or customers within a certain demographic).
But nearly all backed down on aggregation with personal identifiers. Most
grocery stores keep YOUR data, but never sell it unaggregated. Tivo no
longer saves unaggregated data, etc. This is an area which calls for
dilligence, or yes, all this info will get sold for ill benefit.
Banks and credit card companies are the worst offenders in this, not
computer/entertainment companies.
"I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Janet Minor
Mark James
SoftRAID, LLC
mjames@ softraid.com
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