>-----Original Message-----
>From: King, Richard [mailto:richard.k...@uk.thalesgroup.com]
>Sent: Monday, March 24, 2003 3:07 AM
>To: 'emc-p...@majordomo.ieee.org'
>Subject: Help wanted with succinct subject description for
>non-specialists
>
>
>
>Dear all,
>
>I am working on an article about EMC for an internal 
>newsletter. The aim is
>to increase awareness of the EMC related projects on which my 
>colleagues and
>I are currently engaged. The target audience is largely composed of
>engineers specialising in other subject areas (software, systems and
>hardware), managers and support staff.
>
>To put the piece in context I would like to succinctly 
>describe what EMC is
>in an opening couple of paragraphs. However I am struggling to do so in
>language that is easy to read and not full of techno-jargon.
>
>My questions to the list are: What are your experiences of 
>producing similar
>material? How well was it received and what is your advice for people
>producing similar text? Are there any examples of good 
>summaries available,
>on the web or elsewhere, that people in my position can draw upon for
>inspiration?
>
>My current draft is copied after my signature. Comments or alterations,
>either by direct e-mail or to the list, will be gratefully received.
>
>Thanks in advance,
>
>
>Richard King
>Systems Engineer
>Thales Communications UK.
>


I pitch it low and slow:

"The whole idea of Electromagnetic Compatibility is to produce a product
that operates in complete electronic harmony with its environment. Ideally,
our product will cause no harm to any existing electronic system. We don't
want our product to accidentally retract the landing gear or crash the
payroll computer. And just as importantly, our equipment will continue to
work reliably, shrugging off RF fields and powerline noise."

That's all you need for the executive level description. If you want to go
to the next level, then loop through:

"We ensure the compatibility of our product by creating a model of the real
electronic environment, either from an established standard or by analysis.
We use this model to define a set of electronic environmental tests. When
our product is made to operate successfully in these model environments, we
maximize the probability that our product will operate harmoniously in its
market environment."

If they want even more information, see if they might like a summer intern
job in your lab.


Regards,

Ed



Ed Price
ed.pr...@cubic.com
Electromagnetic Compatibility Lab
Cubic Defense Systems
San Diego, CA  USA
858-505-2780  (Voice)
858-505-1583  (Fax)
Military & Avionics EMC Is Our Specialty
Shake-Bake-Shock - Metrology - Reliability Analysis


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