Ken

In one respect you are quite right, but you still really do have to
understand the minds of the people you need to convince/"convert", and thus
you need to understand and rationalise how you will present those primers to
the audience that you hope will take it all in - and that means really
understanding your likely audience, and then to pitch the presentations in
terms that they will quickly absorb.

John Allen
W.London, UK.



-----Original Message-----
From: Ken Javor [mailto:ken.ja...@emccompliance.com] 
Sent: 31 March 2015 21:50
To: EMC-PSTC@LISTSERV.IEEE.ORG
Subject: Re: [PSES] Basic instruction in EMC and safety requirements for the
non-professional

There appear to be some serious "attitude cases" subscribed to this forum. I
am truly looking for primer type info for the non-engineer. Not trying to
persuade recalcitrant mangers, just trying to round up some basic info on
the subject.

Ken Javor
Phone: (256) 650-5261


> From: Brian Oconnell <oconne...@tamuracorp.com>
> Reply-To: Brian Oconnell <oconne...@tamuracorp.com>
> Date: Tue, 31 Mar 2015 20:31:27 +0000
> To: <EMC-PSTC@LISTSERV.IEEE.ORG>
> Conversation: [PSES] Basic instruction in EMC and safety requirements 
> for the non-professional
> Subject: Re: [PSES] Basic instruction in EMC and safety requirements 
> for the non-professional
> 
> Mr. Nute,
> 
> As this is probably for management, respectfully suggest that the 
> premier exposition for PHBs is none other than a reference to some 
> Wile E. Coyote videos. This is well within the MBA attention span and 
> their required level of understanding for product performance and
conformity.
> 
> Brian
> 
> 
> From: Richard Nute [mailto:ri...@ieee.org]
> Sent: Tuesday, March 31, 2015 12:57 PM
> To: EMC-PSTC@LISTSERV.IEEE.ORG
> Subject: Re: [PSES] Basic instruction in EMC and safety requirements 
> for the non-professional
> 
> Hi Ken:
> 
> Oh, boy.  EMC and safety requirements are a cost without a sale.  That 
> is what a VP of marketing told me.   For the most part, management 
> would prefer to keep the costs at a minimum.
> 
> EMC, ROHS, and safety requirements are rules that the products must 
> comply with in order to sell in various countries.
> 
> 1)      The requirements must be included in the design of the product.
> 
> 2)      Tests verify that the product complies with the requirements 
> and determine whether the product can bear certification marks.
> 
> 3)      Marks applied to the product attest to compliance with the 
> requirements.
> 
> 4)      For some countries, documents accompanying the product attest 
> to compliance with the requirements.
> 
> 5)      Some countries and certification houses require factory 
> inspection as a condition for marking the product.
> 
> 6)      Some certification houses require periodic factory surveillance.
> 
> 7)      The cost of compliance at our company is.  The number of 
> full-time employees in this activity is.
> 
> I'm sure that you can amplify on any of these points if asked.
> 
> 
> Good luck, and best regards,
> Rich
> 
> From: Ken Javor [mailto:ken.ja...@emccompliance.com]
> Sent: Tuesday, March 31, 2015 10:39 AM
> To: EMC-PSTC@LISTSERV.IEEE.ORG
> Subject: [PSES] Basic instruction in EMC and safety requirements for 
> the non-professional
> 
> Can anyone out there suggest either some texts or urls covering the 
> subject matter for management at a higher level not interested in 
> details?  Especially as to impact on selling equipment outside a country's
own borders.
> 
> Thank you,
> 
> Ken Javor
> Phone: (256) 650-5261
> 
> -
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