>1. In your experience, what factors contribute to an innovative, and >successful, media campaign? Why?
Being a media person, I think it would help if one person is dedicated to writing only on issues pertaining to women for the the various media. A focussed approach will give better visibility to such issues. And, the person assigned the job can be asked to move around his/her area and beyond to explore the problems that lie forever buried in remote corners of each country/state. Simply doling out press releases does not help. They might be used by someone, they may find mention in the 8th column of a newspaper buried under some many-thousand letters. >4. What is needed to foster good relations with media agencies and >convince them to carry material to end violence against women? Pick out one dedicated person and let him/her use the various media to put out stories. Each story written with a personal angle, an approach as if talking to the reader helps. Besides, each story can be written in various ways depending on the media for which it is intended for. >5. Do you think that it is effective to use the same media techniques to >end VAW as companies use to sell products? Why? Visuals help. Visuals that shock without being jarring opens eyes to the malaise around. >6. Can media campaigns to end VAW really change public opinion? Can they >change politicians' actions? Yes. A sustained media campaign can change public opinion. It is imperative not just to spread the campaign in urban areas, but it is the rural areas that demand more attention. In India, each village in every state has a story to unfold. Richa Bansal India ***End-violence is sponsored by UNIFEM and receives generous support from ICAP*** To post a message, send it to: <[EMAIL PROTECTED]> To subscribe or unsubscribe, send a message to: <[EMAIL PROTECTED]>. In the 1st line of the message type: subscribe end-violence OR type: unsubscribe end-violence Archives of previous End-violence messages can be found at: http://www.edc.org/GLG/end-violence/hypermail/
