Jeff F. T. <nekoh...@gmail.com> wrote: ... > Globally, this project will involve: > > Thinking about the amount of money we want to aim for, what we'll achieve > with it. To give you a rough idea, the work done with our part-time sysadmin > (Andrea), over the past two years, costs an average of 1200 USD per month > (roughly). In my view we ought to try to raise as much money as we can for > this, and if we do raise significantly more than last round's 45K, it might > mean we can assign additional resources or that we can keep going for > longer.
I think it's important to be realistic with the goal amount - it wouldn't look great if we fall really short. The previous fund raising campaign happened in a different era, and I remember that the Friends of GNOME aspect of it - which Stormy and the then marketing team put a lot of work into - was one of the most successful ever run. > Figuring out who our target audience and sponsors would be. Besides the > traditional prospects in our circles, I was thinking this can be a nice > opportunity to involve cloud/hosting companies and get them closer to GNOME > that way. We'll need contacts in those organizations for that to work, > though. It doesn't have to be hosting companies: it could be others in the server/sysadmin space. Think Vagrant, Puppet Labs, Nagios, and so on. > Thinking about the perks that sponsors get for various levels (if any?) of > sponsorship The obvious thing would be positive marketing, through social media and the website. Or maybe Andrea could get tattoos of the company logos? :) Can't think of much else. > Considering whether a traditional brochure-style print/PDF document is the > way to go, or if it should be some sort of dynamic crowdfunding-style > micro-site, or... Agree with the previous comment - it depends on who is targeted. > Whether we take the "one big fundraiser every few years" approach, or if we > do some sort of annual/recurrent "subscription" supporter model. I'm under > the impression the monolithic fundraising approach is easier and better (not > sure we want to be hunting for funds all the time for this particular > aspect). Again I think it depends on who the target is. If we get sponsorship from companies that wouldn't usually support GNOME, then a subscription model would make sense. Otherwise, a campaign with one time donations would allow us to cast a wider net. A word of caution though: I wonder whether it is wise to introduce an additional sponsorship stream at a time when there is pressure on the channels we already have (advisory board fees and conference sponsorship). > What our timeframe should be. This has been an "ASAP" item for a while but > we need a deadline here. Unfortunately it's quite late as corporate budgets > are being set as we speak (end of year 2015), though there is the > non-negligible opportunity of leveraging year-end donations by individuals. ... I don't have much insight here, I'm afraid. What are the best times of year to ask for money? We need to take other funding drives into account here. Allan _______________________________________________ engagement-list mailing list engagement-list@gnome.org https://mail.gnome.org/mailman/listinfo/engagement-list
