When an idea is lost, then new words would be invented. 

=.

Book: This will make you smarter.

Part: Cultural attractors. Page 180. By Dan Sperber

 

*In 1967, Richard Dawkins introduced the idea of a meme . . . . .

"Meme" has become a remarkably successful addition to

 everybody's cognitive toolkit.

 . .  .  

Not only do "memeticists" have many quite different definitions 

of "meme", but also, and more important, most users of the

 term have no clear idea of what a meme might be. The term

 is used with a vague meaning, relevant in the circumstances. 

 

( . . . , we produce a new token of the same type without 

reproducing in the usual sense of copying some previous token)*

Page 182.  By Dan Sperber.

==..

In physics was produced many words with a very 

vague meaning: inertia, entropy, ideal gas, antimatter, 

dark matter, dark energy, quarks, virtual particles,  . . . . 

 

So, why we are complaining about the great difficulty

 in understanding the reality? 

===…

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