Our Profiles Look for AnswersThe Wyndham home page is a compact, but packed, visual experience. When asking for a small amount a simple easily remembered message is appropriate. A Sampling of Error MessagesTime Out. "I wouldn't read this," they argue, "therefore no one else would either. After all, they may be about to do you the favor of helping you meet your goals. When asking for a large amount your copy must anticipate every objection, every question, every doubt that your prospect has in you, or in the product or service you're selling. Then start cutting any excess from your copy. Add as much information as necessary to make the sale, and not a bit more. He does, then hits the "select reservations" button. Long copy in the hands of an unskilled writer becomes an excuse for sloppy, non-focused, undisciplined writing. Functionally, each of Wyndham's feature pages is a dead end - for visitors to continue moving through the site, they are forced to return to the navigation. Please make the following corrections. Clearly spell out what the button is for and how folks go about using it. Long copy in the hands of an unskilled writer becomes an excuse for sloppy, non-focused, undisciplined writing. Internalize that message, develop accordingly, and you too can reap the rewards of all those conversations taking place over virtual fences and cyber coffee cups. " he was assured that prayer was always appropriate. We don't understand the zip code. Fix the holes in the bucket first, and then worry about how to add more water! Vida Blue has a Spontaneous personality. Hungering to attend with an important someone? But viral marketing carries risk. Just send me your winning stuff! She values learning about the experiences of others who have stayed there. If yours is one of them, you'll win a free seat at the Call To Action: Secret Formulas To Improve Online Results Seminar for the companion of your choice. Give your message salience. This argument over long copy vs. Do not expect to ever reach the final version of your site. Long copy or short copy? And then offer a solution. She looks quickly at a few gallery images, then scans down the left nav, clicking on areas that interest her: amenities, dining, activities and entertainment. Vida Blue has a Spontaneous personality. You're head can whip back and forth faster than the balls fly at Wimbledon. He is looking for demonstrable results and bottom lines. It's the most overlooked quality in advertising.
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