http://www.greencarreports.com/news/1081920_ford-focus-electric-incentives-10k-off-3-year-lease-or-2k-cash
[image] Ford Focus Electric Incentives: $10K Off 3-Year Lease Or $2K Cash
By Antony Ingram  Jan 25 2013

[image  
http://images.thecarconnection.com/lrg/2012-ford-ford-focus-electric_100388569_l.jpg
2012 Ford Focus Electric, New York City, April 2012
]

We've clearly not seen the back of tempting electric car leasing deals.

One Mitsubishi dealer is offering the "i" electric car for as little as $69
per month for example, and Ford is now offering hefty discounts on its Focus
Electric.

Lease buyers can get up to $10,750 off the cost of a three-year lease deal
for buyers taking retail delivery by April 1, reports The Detroit News.

Customers can get a 36-month lease with 10,500 miles per year for $285 per
month, and $930 down at signing. Ford says not all Focus EVs will qualify.

The lease includes the value of the full $7,500 electric vehicle tax credit.

It isn't just lease customers who can benefit, though - cash buyers can also
get money off the slow-selling electric Focus.

Ford's website lists the price of the Focus Electric as $37,995 for cash
buyers--$2,000 lower than list. Buyers financing through Ford Motor Credit
can also get $2,000 cash discount, with financing at 1.9 percent.

The discounts have been likened to similar lease deals offered by Chevy last
year to help boost Volt sales--though those initial discounts are no longer
in place. Ford also says it doesn't have to knock too much money off the
car.

"We certainly are not in a situation where we have to completely discount
but we do have to respond to competitive pressures" said Ford spokesman, Wes
Sherwood.

While Chevy moved 23,461 Volts in 2012 and Nissan sold 9,819 Leafs, Ford
sold just 685 of the 1,627 Focus Electrics it built in 2012.

The Focus Electric has recently been given a positive review by Consumer
Reports, even attaining a 107 MPGe efficiency figure--but it may take even
better deals to encourage the buying public to find out for themselves.
[© 2013 Green Car Reports  All Rights Reserved]



http://rumors.automobilemag.com/focus-on-incentives-ford-focus-ev-lease-offered-with-10750-cash-back-199475.html
[image] Focus on Incentives: Ford Focus EV Lease Offered with $10,750 Cash
Back
by Zach Gale  Jan 25 2013  Source: Ford
 
[image  
http://strumors.automobilemag.com/files/2013/01/2013-ford-focus-electric-front.jpg
2013-ford-focus-electric-front  
]

Potential electric car buyers now have another impossible-to-ignore EV deal
in the form of the Ford Focus Electric. The EV hatchback is being offered in
certain areas with $10,750 cash back on leased Focus Electrics, meaning that
Nissan Leaf deals now have some serious competition.

A 36-month lease on a 2013 Ford Focus Electric is set at $249 a month with
$2138 due at signing (for those who qualify) in Southern California, and
Nissan remains aggressive with Leaf offers before the 2013 model reaches
dealerships. Through the end of January, a 2012 Leaf can be leased for $219
a month with $1999 due at signing — a deal that includes a $9450 rebate. For
comparison, through February 4, the regular 2012 Toyota Prius can be leased
for 36 months at $229 a month with $2499 due at signing. If you’d prefer to
drive a Focus Electric for longer than three years, Ford is also offering 0
percent APR for 60 months with $2000 in incentives.

The electrified Focus was initially available in select markets before
starting a nationwide rollout toward the end of 2012. While the Ford’s
EPA-rated range is 76 miles, the pre-refresh Nissan is rated at 73 miles. In
a First Drive of the Focus Electric, we noted that the Leaf’s battery
intrudes less on passenger and cargo room, but the Ford could be charged
quicker.

In an Editor’s Notebook article on the 2012 Ford Focus Electric, despite the
limited range and wide turning circle, we were overall impressed.

“The Focus Electric drives very much like a standard Focus, which is a very
good thing,” Joe DeMatio wrote. “The steering is crisp and communicative,
the brake pedal feel is pretty conventional, and, of course, the torquey
off-the-line acceleration is fabulous, just as it is in all electric
vehicles.

Like the Focus Electric and Leaf, the Chevrolet Volt has been offered with
amazing deals to keep buyers interested. If you were considering the lease
of a regular 2012 Toyota Prius, would a similarly priced 2013 Ford Focus
Electric or 2012 Nissan Leaf catch your attention? Tell us what you think in
the comments section below.
[© 2013 Automobile Magazine  All rights reserved]



http://insideevs.com/ford-discounts-the-focus-electric-leases-now-from-249month/
Ford Discounts The Focus Electric, Leases Now From $249/Month
[Ford Discounts The Focus Electric, Leases Now From $249/Month]
Even if you have no desire to ever buy a Nissan LEAF, but plan on purchasing
another electric vehicle at some point, you may owe the Japanese company a
thank-you note. Today, it was Ford’s turn to offer the …




http://www.detroitnews.com/article/20130124/AUTO0102/301240451/1148/rss25
[image] Ford offers hefty discounts to lease Focus EV
By David Shepardson  Jan 24 2013

[image  / Ford
2013 Ford Focus
]

Washington — Ford Motor Co. is offering hefty discounts of more than $10,000
on leasing its slow-selling Focus electric vehicle.

The Dearborn automaker also said on its website that it has dropped the base
price of the Focus EV by $2,000 for cash sales and is offering up to $10,750
off for three-year-leases.

Ford is also offering a $2,000 cash discount on the Focus EV and 1.9 percent
financing if purchased through Ford Motor Credit.

The automaker sold just 685 Focus EVs in 2012, while it built 1,627 Focus
EVs — making it one of the poorest performers among electric vehicles on the
market.

Last week, Nissan Motor Co. dropped the price of its new 2013 Leaf EV by 18
percent to $28,800 and last year offered incentives in the wake of far lower
than expected sales. Ford's new discounts came just days after the
announcement.

"We certainly are not in a situation where we have to completely discount
but we do have to respond to competitive pressures," Ford spokesman Wes
Sherwood said. "We're not anywhere close where Nissan has gone with the
Leaf."

The Leaf's sales have struggled and the automaker failed to double sales in
2012 as it had predicted, and instead sold about the same number as in 2011.
Last year, Nissan sold 9,819 Leaf EVs in the U.S. — up 1.5 percent over
2011.

Last week, Nissan CEO Carlos Ghosn called the Leaf sales "a disappointment
for us."

Ford's website says it is offering $10,750 off "Red Carpet leases," if
taking retail delivery by April 1. The incentive program started last week.
Ford says not all Focus EVs will qualify. The lease includes the value of a
$7,500 federal tax credit.

Ford says a customer could get a 36-month lease with 10,500 miles a year for
$285 a month and $930 due at signing.

Sherwood said Ford was offering the Focus EV for around $350 a month on
lease last year.

Last year, the base price of the Focus EV was $39,995. Ford's website now
lists the base price as $37,995 for "cash-only" sales.

Ford is also offering long-term financing — $500 a month over 72 percent at
1.9 percent interest with a 10 percent down payment.

The incentives are similar to what General Motors Co. was offering last year
on its slow-selling plug-in hybrid Chevrolet Volt, when it offered about
$10,000 discounts on Volt leases - a figure that also included the $7,500
tax credit. GM tripled Volt sales in 2012 to more than 23,000.

In a Detroit News interview on the sidelines of the North American
International Auto Show last week, Ford executive chairman Bill Ford Jr.
said he couldn't predict when Focus EV sales might increase.

"It's the right bet to make — trying to guess timing is always difficult,
because there are so many variables," Ford said. "This is a long journey.
Anytime you introduce new technology and particularly powertrain technology
it's a long ramp-up."

Ford said the company is meeting true demand that customers want "so we're
not stuck playing the game of having to either incentivize or close
factories."

The Focus EV, Leaf and Chevrolet Volt all qualify for a $7,500 federal tax
credit and some states offer $2,500 tax credits.
[© 2013 The Detroit News  All rights reserved]





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