Well, reading his Wiki entry, he is clearly not stupid. I can only assume he fervently believes that transitioning an ICE-based business to electric will ruin the company he has worked so hard to turn around over the last 5 years or so. As well as having a law degree e is also an accountant so it may just be that he can't see the profit in it and therefore thinks there's no point in it. The (apparent) fact that he is a chain smoker might help explain his mindset...? It might also mean that someone with a broader frame of mind might be is his shoes before too long!
I wonder if he's ever driven one? MW On 3 Jul 2014, at 10:02, rustybkts via EV wrote: > Why is it that Fiat Chrysler CEO Sergio Marchionne seems to go on so much > about how much he is losing from each 500e when it gets so much praise? > I remember not so long ago that all new ICE models used to be advertised > with a statement noting the hundreds of millions spent developing it. > > I doubt the 500e needed too much spending to create it and I cannot believe > that the extra cell pack, motor, gearbox and charger etc would cost too much > more than the EV sell price and certainly not $14.000 more for each one > unless he is rolling the development costs into each one. > > Try selling them into all the other markets Mr Marchionne and reap the > benefits of quantity savings that as a manufacturer he knows very well. > > Its funny isn't it that some CEO's see the future and others are hooked on > oil. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
