The Bolt/Volt confusion is just another example of refusing to learn from past mistakes. What happens when you call your new model a Nova in Spanish speaking countries? You're telling your customers your car "won't go."
Chris On Feb 27, 2015 4:14 AM, "brucedp5 via EV" <ev@lists.evdl.org> wrote: > > > % Bolt EV being built on Sonic platform/underpinnings ... ?Is the Bolt a > way > for GM to reuse the Sonic production line? = ? Bolt will be a > compliance-EV-gen2 ? % > > > https://transportevolved.com/2015/02/23/bolt-or-volt-general-motors-admits-theres-confusion-over-plug-in-car-names/ > Bolt or Volt? General Motors Admits There’s Confusion Over Plug-in Car > Names > February 23, 2015 By Nikki Gordon-Bloomfield > > [images > > https://d290b3p3ki7y5s.cloudfront.net/wp-content/uploads/2015/01/2015-Chevrolet-BoltEV-Concept-exterior-004-580x386.jpg?3786b3 > The Chevrolet Bolt concept car is being made — but will it keep that name? > > > https://d290b3p3ki7y5s.cloudfront.net/wp-content/uploads/2015/01/2016-Chevrolet-Volt-019-580x420.jpg?3786b3 > Said aloud, ‘Chevrolet Volt ‘ and ‘Chevrolet Bolt’ sound indistinguishable. > > > https://d290b3p3ki7y5s.cloudfront.net/wp-content/uploads/2015/01/2015-Chevrolet-BoltEV-Concept-exterior-001.jpg > What would you call this car other than ‘Bolt’? > ] > > When General Motors unveiled the 200-mile, all-electric Bolt EV Concept Car > at this year’s Detroit Auto Show, it caused instant confusion around the > world, because its name when spoken — the Chevrolet Bolt — is almost > indistinguishable from the name of GM’s established range-extended electric > car, the Chevrolet Volt. > > Indeed, the words are so indistinguishable from one another in many > languages that motoring journalists have taken to appending “the letter V” > or “the letter B” to the end of each car’s name when discussing them > verbally as a way of differentiating the two cars from one another. It’s > even lead some outlets — including this one — to write entire pieces > discussing why the Chevrolet Bolt is a bad name for GM’s first-ever > long-range electric car. > > Initially, GM kept relatively quiet on the issue of the Chevy Bolt’s > official name admitting that the name was at least originally just a > concept > car name. Now the Detroit giant has confirmed the 200-mile plug-in will > enter production next fall as a 2017 model-year car however, it’s having to > admit that the Bolt/Volt homophone is just too confusing. > > Talking with the Detroit Free Press, GM North America President Alan > Bradley > admitted the name is already causing some headaches. > > “Some people think it’s confusing,” he said. “People are having some fun > with it. It is generating awareness, which is good. It’s so > conversational.” > > Creating a marketing buzz over the Chevrolet Bolt is one thing, but > creating > a sensible differentiation between it and the Volt to help avoid > service-desk, customer and dealer confusion is a far bigger concern. > > “We’re still in the decision phase,” Bradley said when asked if the Bolt > name would stay. “It could go either way,” he stated, saying that GM has a > year or so to make up its mind on the issue. > > Despite the confusion we and other news outlets have seen however, Bradley > says it may not be as big an issue as some think. > > “The Volt and Bolt are different vehicles for people with different needs,” > he added. > > With a promised range of 200-miles per charge and a target price tag of > $30,000, the Chevrolet Bolt Concept Car we saw in Detroit this January > certainly stood out against the more conventional-looking second-generation > Chevrolet Volt range-extended electric car. Also unveiled in Detroit, the > second-generation Volt — which will go on sale later this year as a 2016 > model year car — features an 18.4 kilowatt-hour lithium-ion battery pack > and > a claimed range of 50 miles in electric mode before a 1.5-litre > four-cylinder range-extending gasoline engine kicks in to provide extra > range. > > It’s a far more conventional-looking five seat hatchback than the tall, > urban-centric, ultra-modern Bolt, and there is at least some argument to be > made that the two won’t be easily confused in person. > > The two offer different functionality too: the Bolt is designed to operate > in and around major cities with the occasional long-distance road trip > facilitated by on-board DC CCS quick charge capability. > > The Volt meanwhile, is designed to operate in electric mode for the daily > commute, but offer range-extending capabilities for well over 500 miles of > total range without needing to stop for fuel. > > Yet when it comes to the name itself, we’re convinced GM will have to > change > the name of its 200-mile four-seater before it enters production next year. > > The alternative is just too confusing for everyone, most of all customers. > [© transportevolved.com] > > > > > http://www.theoaklandpress.com/general-news/20150225/orion-assembly-to-halt-production-for-a-week-in-march > Orion Assembly to halt production for a week in March > By John Turk 02/25/15 > > [image > > http://www.theoaklandpress.com/apps/pbcsi.dll/storyimage/OP/20150225/NEWS/150229652/AR/0/AR-150229652.jpg > Workers on a Chevrolet Sonic line at the GM Orion Plant in Orion Township. > General Motors is planning to slow production in March to account for lower > demand. Tim Thompson-The Oakland Press > ] > > General Motors’ Orion Assembly plant is expected to slow production on its > Chevrolet Sonic and Buick Verano lines in March to cut back on stocks of > the > models. > > But the news of idled production of its current cars comes on the heels of > good news for the plant’s future, and Orion Supervisor Chris Barnett is > excited to see a new car built at the plant. > > “I would say that we knew this was coming,” Barnett said of the slowdown. > > “With gas prices being at a longtime low, the condition of our roads and > winter in Michigan, people aren’t clamoring to purchase compact vehicles, > which is what is produced at the Orion plant.” > > Orion Assembly, which employs about 1,900 workers, is scheduled to idle > production of all lines from March 9 to 13 due to a dip in demand for the > Sonic and Verano, according to Automotive News. > > > Car dealerships in the area had some of their best business last year, and > are off to a great start this year, Barnett said. Township officials are > optimistic about the long-term future of the plant, which in late 2016 will > welcome production of the all-electric Chevrolet Bolt. > > The Bolt is described by executives to be an affordable, long-range > all-electric vehicle designed to offer more than 200 miles of range and > starting at about $30,000. > > GM Chief Executive Officer Mary Barra has said the Bolt EV concept was > designed to be attainable. > > “Chevrolet believes electrification is a pillar of future transportation > and > needs to be affordable for a wider segment of customers,” Barra said. > > Barnett said the news of the Bolt coming to Orion is drawing more interest > in business, as well. > > “I’m getting calls on an almost daily basis from businesses all over the > country that are interested in locating near the plant,” said Barnett. > > “People want to be located near the next big thing for GM.” > > General Motors has pledged to invest $200 million at plants in Orion > Township and Pontiac, though a timeline was not made clear on when. Orion > will receive $160 million for tooling and equipment, and Pontiac will > receive $40 million for new dies. > > Layoffs of 160 employees at the plant began in January and were expected to > come in phases throughout 2015. The employee cuts were likely due to low > demand of subcompacts in the winter months, said GM representatives. > > The Orion Assembly plant has seen production of four different car models > in > the past 10 years, and now has production of the Bolt on the horizon. > > > In 2010, GM made $545 million in renovations at the plant to accommodate > building the Sonic and Verano. GM launched the Sonic in 2011. > > From 2005-2009, the assembly team made Chevy Malibus and Pontiac G6s. The > plant was idled in 2009 during the GM’s bankruptcy and the Great Recession. > > Orion Assembly also was stopped last week due to high inventories of the > Sonic. GM had high, 216-day supplies of the small car on dealer lots or on > the way to dealerships, the Auto News report stated. > > GM Orion Communications Director Christopher Bonelli ... said only that the > company is “aligning production capacity to best build to market demand.” > ... > [© theoaklandpress.com] > ... > http://www.engadget.com/2015/02/12/chevy-bolt-michigan/ > Chevy is making its long-range Bolt EV concept car a reality > Engadget-Feb 12, 2015 > GM's Orion Assembly plant is also where the Chevy Sonic and Buick ... A > company representative says the site makes sense for the Bolt ... > ... > > http://www.detroitnews.com/story/business/autos/general-motors/2015/02/12/chevrolet-bolt-built-orion-assembly/23287301/ > GM confirms it will build Bolt EV at Orion > The Detroit News-Feb 12, 2015 > ... > > https://transportevolved.com/2015/02/09/200-mile-2017-chevrolet-bolt-electric-car-enter-production-october-next-year/ > 200-mile 2017 Chevrolet Bolt Electric Car To Enter ... > Feb 9, 2015 - “Bolt EV ... will share its production platform with the > next-generation Chevrolet Sonic ... > ... > > http://insideevs.com/more-production-details-leak-out-on-chevrolet-bolt-will-share-platform-with-sonic/ > Production Details Leak Out On Chevrolet Bolt - Will Share ... > Feb 6, 2015 - The Sonic and Bolt will be built off the same platform. > ... > > http://www.greencarreports.com/news/1096270_2018-chevrolet-bolt-electric-car-what-it-is-isnt-what-it-means-for-tesla > 2018 Chevrolet Bolt Electric Car - Green Car Reports > Jan 13, 2015 - Chevrolet Bolt EV concept, 2015 Detroit Auto Show ... the > Bolt, using underpinnings from the next-generation Chevy Sonic ... > > > > > For EVLN posts use: > http://evdl.org/evln/ > > http://www.evdl.org/archive/index.html#nabble+template%2FNamlServlet.jtp%3Fmacro%3Dsearch_page%26node%3D413529%26query%3DEVLN%2Bbrucedp2%26days%3D0%26sort%3Ddate > > > http://cleantechnica.com/2015/02/26/california-schools-save-1-million-energy-storage-ev-charging-combo/ > California Schools Save $1 Million On Energy Storage-EV Charging Combo > > > http://www.usforacle.com/news/view.php/861720/USF-electric-car-owners-get-a-boost > USF St. Petersburg campus electric car owners get an EVSE boost > + > EVLN: Uber CEO sez> will replace all its drivers with Autonomous-EVs > > > {brucedp.150m.com} > > > > -- > View this message in context: > http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-GM-Admits-Bolt-EV-Confusion-A-r-200mi-compliance-EV-gen2-tp4673987.html > Sent from the Electric Vehicle Discussion List mailing list archive at > Nabble.com. > _______________________________________________ > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > For EV drag racing discussion, please use NEDRA ( > http://groups.yahoo.com/group/NEDRA) > > -------------- next part -------------- An HTML attachment was scrubbed... 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