'Bottom line: China wants plugin EVs produced & sold in China'

http://www.bloomberg.com/news/articles/2015-04-23/china-won-t-let-toyota-ditch-its-electric-cars
China Won’t Let Toyota Ditch Its Electric Cars
April 22, 2015

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Photographer: Kiyoshi Ota/Bloomberg

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Beijing wants plug-ins. So automakers roll out new models

Toyota Motor has made its view loud and clear: [Plugin EVs are not] the
future. That’s why the world’s largest automaker pulled the plug last year
on the all-electric RAV4 EV crossover it developed with Tesla Motors. China,
the world’s largest auto market, isn’t listening.

The government has begun a strategic initiative to build electric cars on
the mainland and is encouraging foreign manufacturers and their local
partners to get with the program. So as many as 40 electric models will go
on sale in China this year—triple the number available two years ago—as
automakers hew to the policies, Bloomberg Intelligence estimates.

“It is the cost of entry of being here,” James Chao, managing director of
IHS Automotive in Shanghai, says of the joint-venture electric vehicles. “A
lot of it is kind of for show, and they just want to please the government.”

Toyota will roll out the Leahead and Ranz all-electric brands with its China
partners Guangzhou Automobile Group and FAW Group starting this year. The
models will make China the only market where Toyota sells EVs.

“They’ll do some token launches and token sales, but I’m not expecting any
waves,” says Ashvin Chotai, managing director of researcher Intelligence
Automotive Asia, who advised Mercedes-Benz owner Daimler and China’s BYD on
their Denza electric-vehicle brand for China. “This is just a distraction,
an unwanted headache.”

 “It is the cost of entry of being here. A lot of it is kind of for show,
and they just want to please the government.” —James Chao, IHS Automotive

Carmakers say marketing an EV has become a necessity for those trying to win
government approval to build factories. China’s new auto fuel economy
standards also call for a 28 percent drop in average per-vehicle fuel
consumption by 2020—something likely to happen only if plug-ins are
embraced. Toyota has shown guarded support in its public comments about
electric cars in China ...

The chief engineer of Toyota’s Mirai [fcv] strayed from that company line in
mid-April. At a test-drive with reporters in Yokohama, Japan, Yoshikazu
Tanaka said the usefulness of EVs is dependent on quick-charging stations
that are too taxing on local electric grids. “I don’t think such cars will
become popular,” he said. But Hiroji Onishi, Toyota’s chief executive
officer for the China region, said on April 21 that because President Xi
Jinping is accelerating the EV push, “we believe infrastructure including
charging stations will be developed quite rapidly.” ...

At the Shanghai auto show in late April, the Mirai was placed on a stage at
the center of Toyota’s stand while cars from the two local all-electric
brands were relegated to the edges of its display area. Chairman Takeshi
Uchiyamada, chief engineer of the original Prius, unveiled two made-in-China
hybrid compact cars without a word about EVs.

Besides Toyota, other China EV ventures in the works include Volkswagen and
SAIC Motor’s Tantus, Hyundai Motor and Beijing Automotive Group’s Shouwang,
and BMW and Brilliance China Automotive Holdings’ Zinoro. Those additions
may help China put 1 million to 2 million electric vehicles and other
so-called new energy vehicles on its roads by 2020, estimates Andreas Graef,
principal at A.T. Kearney in Shanghai. That’s short of the country’s 5
million target.

Even if electric vehicles take off, the new, unknown joint-venture brands
have little chance of winning over large numbers of regular consumers to
their EV models, says Steve Man, a Hong Kong-based analyst at Bloomberg
Intelligence. So those cars are probably destined for China’s local
governments and utility companies, he says.
 —With Masatsugu Horie and Tian Ying

The bottom line: China wants electric cars to be produced on the mainland.
So automakers will offer as many as 40 plug-in models this year.
[© bloomberg.com]



http://www.commdiginews.com/featured/toyota-being-fueled-by-bullsht-40223/
Toyota: Being fueled by bullsh*t!
...
http://3blmedia.com/News/Fueled-Bullsht
Fueled by Bullsh*t
April 22, 2015 ... powering the ... Toyota Mirai ...
...
http://www.roadandtrack.com/new-cars/car-technology/videos/a25603/the-toyota-mirai-is-full-of-crap/
The Toyota Mirai is full of crap
Apr 22, 2015  But in the face of more convenient-to-use plug-in hybrids and
electric cars, which at least let you refuel at home, the Mirai faces ...
challenges ...




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