'Strange-looking i3 doesn’t seem very BMW-y'

http://www.bmwblog.com/2015/11/12/the-bmw-i3-the-car-that-changed-bmw/
The BMW i3: The car that changed BMW
November 12th, 2015  Nico DeMattia

[image  
http://cdn.bmwblog.com/wp-content/uploads/2014-bmw-i3-front-three-quarter-in-orange-750x500.jpg
The BMW i3: The car that changed BMW

http://cdn.bmwblog.com/wp-content/uploads/2015/09/bmw-i3-fluid-black.jpg

http://cdn.bmwblog.com/wp-content/uploads/2014-BMW-i3-Driver-Cabin.jpg

http://cdn.bmwblog.com/wp-content/uploads/2015/04/2016-bmw-7-series-lightweight-cfrp-02.jpg
BMW 7 Series’ Carbon Core technology

http://cdn.bmwblog.com/wp-content/uploads/2015/09/bmw-i3-fluid-black-color.jpg
]

Every once in a while, an automaker creates a car that forever changes the
brand. It doesn’t happen often, but when it does, it becomes a focal point
for the brand’s history. BMW has had a couple of these cars in its past. The
original BMW 2002 forever changed BMW, as it created a formula for a car
that the Bavarian brand would forever replicate. The original E30 M3 was
another car that changed BMW forever, as it put BMW on the map in the world
of performance and precision. The next car to change BMW wouldn’t come until
nearly three decades later — the BMW i3.

The i3 is a peculiar BMW, in that at first glance, it doesn’t seem very
BMW-y. It’s a strange-looking hatchback that runs on pure electricity and
isn’t very fast. However, if you dig deeper into the car and actually drive
it, you’d realize that not only is it a BMW through and through, but it’s
the future of BMW. It’s where BMW is headed.

Step into the i3 and you’re greeted by a cabin that looks like nothing else
from the Bavarians. It’s open and airy, unlike the sort of driver-focused
cockpits you’re used to from BMW. However, once you sink into the seat, it
becomes instantly comfortable and familiar. It’s a BMW, just one for a
different time. Everything is brilliantly laid out and it feels like
something from the future. That’s what a good company does, it gives you
things that you never knew you wanted and that’s what you get in the i3, an
experience that you didn’t know you wanted but now suddenly do.

Start the i3 and you aren’y greeted with the throaty growl of a
straight-six, but silence instead. It’s an odd feeling to not have the BMW
rumbling to life beneath you, but for some reason it still feels alive. One
twist of the, surprisingly weighty, steering wheel and you realize that this
car was indeed built by the same company that builds the M3. It’s meaty and
accurate, like BMWs should be but unlike virtually every other electric car.
The chassis responds to your inputs with alacrity and its rear-drive nature
allow it to be every bit as nimble as the BMW sports cars you’re used to.
Despite its futuristic feel, the i3 still feels at home to BMW owners.

The aforementioned chassis is responsive for a reason and has much to do
with the i3’s nimble readiness. Built out of an ingenious use Carbon Fiber
Reinforced Plastic, the chassis is basically one piece. The CFRP passenger
cell is one single unit, much like a Formula One car, and is bolted to
aluminum subframes, as if it were a carbon fiber skateboard. This allows the
i3 to be incredible light, rigid and dynamic, It’s a formula that works so
well that it’s ideas are being implemented into all future BMWs via Carbon
Core technology. the implementation is slow, admittedly, due to cost
reasons, but there will be a time when all future BMWs use a similar chassis
setup.

But it isn’t just the i3’s chassis that is changing BMW, it’s the brilliant
eDrive powertrain. While the i3’s powertrain might sound simple, being just
an electric motor and a battery, the lessons learned from the i3 [EV], and
it’s bigger i8 [pih] brother, are being utilized in future BMW vehicles ...

Even the BMW i3’s faults teach BMW things about what the future needs to be.
Some critics, mostly Tesla fans, cry about the i3’s lack of range and the
fact that BMW is too focused on hybrids when it should be more concerned
with pure EV and battery technology. BMW is focused on those things ... 

The eDrive powertrain is the walking stage, that intermediate step, and we
have the i3 to thank for BMW learning that lesson.

The i3 is the third BMW in the brand’s storied history to change the BMW for
the future. The 2002, the E30 M3 and now the i3. That’s not bad company to
be in.
[© bmwblog.com]



http://insideevs.com/since-launch-bmw-i3-worlds-3-best-selling-electric-car/
Since Its Launch, BMW i3 Is World's #3 Best-Selling Electric Car*
[2015/11/13]  Since Its Launch, BMW i3 Is World's #3 Best-Selling Electric
Car*. 14 mins ... According to BMW, the i3 has become the third best-selling
electric car worldwide.
...
http://www.thequint.com/torque/2015/11/13/the-once-futuristic-bmw-i3-completes-2-years-but-is-it-old
The Once 'Futuristic' BMW i3 Completes 2 Years, But Is It Old?
[2015/11/13]  After two years of its launch, the world of cars – once
dominated by petrol and diesel ... While electric cars were often seen as
the future, with the BMW i3 the next ...
...
http://or-politics.com/finance-message/why-bmw-traveling-on-the-road-to-victory-in-electric-car/146259/
Why BMW traveling on the road to victory in electric car
November 12, 2015




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